A contemporary appearance for a contemporary theme

LK Metal goods

Order situation

Through one of our content partners, we were given the opportunity to make an approach to LK Metallwaren on the occasion of the planned relaunch of the company website. Our concept of demonstrably generating more sales through the increased visibility and contemporary presentation of our own homepage appealed to them very much, especially since we were able to combine this with extensive software consulting and the offer of complete external maintenance.

Miroboard with project process, documentation and correction phases for the website

AI-generated cover image for the LK Metall website with a green, sustainable factory background

Advertisement for the water treatment sector at LK Metallwaren

Miroboard with project process, documentation and correction phases on the topic of SEO

Displays in different variants and sizes

Design for the PowerPoint presentation of LK Metall

Data sheet for the light liquid separator

Screenshots of content maintenance on the LK Metall website

Project order

Revision of all texts
- Recording & concentrated mapping of the (content-related as well as technical) needs of all areas
- Personal interviews of the division employees
- Editorial revision and analysis for the creation of new text concepts
Design & content of the website
- Design of the individual pages of the new online presence
- Including all texts, images and graphics in direct coordination with the customer
- Use of a news module and a central, personalized search function
SEO optimization
- Content & Technical Analysis
- Graphic support
- Technical optimizations
- Reporting & Evaluation

Result

Promised go-live date with “90 percent website” was met on time. Design of the website was effusively praised by GF and employees alike. This not only generated significantly more inquiries, but also more high-quality applications for vacancies.

The customer

Founded in 1862 as a special factory for railroad lighting, LK Metallwaren has focused on five areas of expertise in the field of plant engineering since the 1960s: Hall heating, sound insulation, water treatment, process technology and metal goods, and has been able to develop into a sought-after specialist in each of these application disciplines.

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Project order

Revision of all texts
- Recording & concentrated mapping of the (content-related as well as technical) needs of all areas
- Personal interviews of the division employees
- Editorial revision and analysis for the creation of new text concepts
Design & content of the website
- Design of the individual pages of the new online presence
- Including all texts, images and graphics in direct coordination with the customer
- Use of a news module and a central, personalized search function
SEO optimization
- Content & Technical Analysis
- Graphic support
- Technical optimizations
- Reporting & Evaluation