Increase visibility and expand perception
Gronbach
Order situation
The dedicated goal was to increase the visibility of the Gronbach brand on the market in order to broaden its perception. The main aim was to change the brand identity from a pure “supplier for the furniture and household appliance industry” to aninnovative, independent company that also sells its own products, such as the pedestal vacuum cleaner.
Project order
Strengthening visibility, increasing awareness and sharpening the perceived corporate profile – the following measures were developed to achieve these goals:
- The familiar existing logo was adopted and offset with new corporate design to put a familiar brand in a new light.
- The key visual leitmotif was developed together with Gronbach and introduced, positioned and communicated to the market through targeted processes.
- The construction of basic design elements for the exhibition stand and website was realized.
- A modular system for advertisements, image brochures, data sheets, etc. was created.
Result
The external perception of the Gronbach Group had changed elementarily. Targeted marketing measures (including ad placements, distribution of brochures) were used to change the corresponding “standing” of the brand both among OEMs and to expand it in the regional context of the main location in Wasserburg.
The customer
The Gronbach Group is a company specializing in surface finishing (aluminium, stainless steel) in the household, appliance and furniture technology sectors. With a large number of patents and innovative solutions, Gronbach has earned a good reputation in these sectors since 1964 and employs around 600 people at locations in Germany (Wasserburg), Austria and Slovakia.
Project order
Strengthening visibility, increasing awareness and sharpening the perceived corporate profile – the following measures were developed to achieve these goals:
- The familiar existing logo was adopted and offset with new corporate design to put a familiar brand in a new light.
- The key visual leitmotif was developed together with Gronbach and introduced, positioned and communicated to the market through targeted processes.
- The construction of basic design elements for the exhibition stand and website was realized.
- A modular system for advertisements, image brochures, data sheets, etc. was created.
Result
The external perception of the Gronbach Group had changed elementarily. Targeted marketing measures (including ad placements, distribution of brochures) were used to change the corresponding “standing” of the brand both among OEMs and to expand it in the regional context of the main location in Wasserburg.
The Gronbach Group is a company specializing in surface finishing (aluminium, stainless steel) in the household, appliance and furniture technology sectors. With a large number of patents and innovative solutions, Gronbach has earned a good reputation in these sectors since 1964 and employs around 600 people at locations in Germany (Wasserburg), Austria and Slovakia.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
