Tourist hotspot in the
Heart of Germany

Affenwald – wildlife park

Order situation

Caring for animals costs – as does maintaining the park with all its attractions. Then, when awareness is lacking, action must be taken. In this situation, the decision was made to start from scratch. What do you want to represent? Who do you want to inspire? What are the unique selling points? All this was at the beginning of the joint project work. And, of course, the focus on B2C: showing guests the benefits of the Monkey Forest – worldwide.

And so the wheel began to turn – supported by a passion for wild free-living animals and the experience of several stays in national parks, zoos, game reserves and wildlife parks in Australia and New Zealand.

Postcards, feeding plan and paint by numbers

Black and white varis in monkey forest on site

Project order

Brand development and brand building: basic appearance
Implementation of information campaigns – supported by flyers, folders, data sheets, etc.
Implementation of parking equipment: signs, directional signs, stickers, giveaways, PoS items,
Admission tickets, coasters, roadsign signs, postcards, vehicle lettering, and more.
Complete relaunch of the multilingual website with its own portal for the Affenwald Kids
Research, market analysis, complete copywriting and translation services
Sponsorship campaign and participation concept: “List of honorable persons” with certificates and
Patent plates
Marketing campaign in travel agencies and transport companies
Continuous maintenance of news, social media and press relations (BILD, mdr, SAT1, VOX, etc…)
Accompaniment of international exchange programs (species protection)
Implementation of highlight projects: Illustrative implementation of the entire park as
Adventure map as well as implementation of the “What the… comic”.
Conception of an own game for the Wildlife Park: Monkey Forest Double
Development of a marketing strategy (incl. media data) for the sale of media formats (e.g. online banners, ads, etc…)
Coordination with multipliers: “Biker Betten”, “Gecheckt – Das Netz für Kinder”, national and international zoos, as well as regional partners
SEO campaign and ongoing support

Result

Things began to change quickly with the “take-off of the Affenwald, Speedride and Waldhaus brands” and the “going live” of the website. Formerly a small zoo in the outback of Thuringia, the facility, which was usually only noticed regionally, became one of the most popular destinations in the middle of Germany almost overnight. If you sit down in the monkey forest or go down the countless steep curves of the summer toboggan run in a fast lap, you will hear voices from all over the world: USA, Netherlands, Poland, India, South Africa, England, France, Russia, Belgium, Austria, Italy, Spain, Brazil, Australia and, among many others, of course from Germany. The Monkey Forest has arrived – also thanks to our very successful work – where it belongs: on the big stage of the “must-see animal attractions” worldwide. And along the way, sales have increased x-fold.

The customer

People from all over the world are looking for the special – the extraordinary. They find what they are looking for in Thuringia. The nearly 100,000-square-meter adventure and amusement park offers both in abundance. The facility follows the Jurassic Park idea: after entering, the visitor finds himself surrounded by countless free-ranging animals armed with sharp teeth.

Respect and reverence accompany every step. So you often find yourself looking back over your shoulder to see if one of the animal inhabitants is following you. Here wildlife among Barbary macaques, varis, black and white varis and kangaroos becomes a real adventure.

View Website

Project order

Brand development and brand building: basic appearance
Implementation of information campaigns – supported by flyers, folders, data sheets, etc.
Implementation of parking equipment: signs, directional signs, stickers, giveaways, PoS items,
Admission tickets, coasters, roadsign signs, postcards, vehicle lettering, and more.
Complete relaunch of the multilingual website with its own portal for the Affenwald Kids
Research, market analysis, complete copywriting and translation services
Sponsorship campaign and participation concept: “List of honorable persons” with certificates and
Patent plates
Marketing campaign in travel agencies and transport companies
Continuous maintenance of news, social media and press relations (BILD, mdr, SAT1, VOX, etc…)
Accompaniment of international exchange programs (species protection)
Implementation of highlight projects: Illustrative implementation of the entire park as
Adventure map as well as implementation of the “What the… comic”.
Conception of an own game for the Wildlife Park: Monkey Forest Double
Development of a marketing strategy (incl. media data) for the sale of media formats (e.g. online banners, ads, etc…)
Coordination with multipliers: “Biker Betten”, “Gecheckt – Das Netz für Kinder”, national and international zoos, as well as regional partners
SEO campaign and ongoing support

Result

Things began to change quickly with the “take-off of the Affenwald, Speedride and Waldhaus brands” and the “going live” of the website. Formerly a small zoo in the outback of Thuringia, the facility, which was usually only noticed regionally, became one of the most popular destinations in the middle of Germany almost overnight. If you sit down in the monkey forest or go down the countless steep curves of the summer toboggan run in a fast lap, you will hear voices from all over the world: USA, Netherlands, Poland, India, South Africa, England, France, Russia, Belgium, Austria, Italy, Spain, Brazil, Australia and, among many others, of course from Germany. The Monkey Forest has arrived – also thanks to our very successful work – where it belongs: on the big stage of the “must-see animal attractions” worldwide. And along the way, sales have increased x-fold.

People from all over the world are looking for the special – the extraordinary. They find what they are looking for in Thuringia. The nearly 100,000-square-meter adventure and amusement park offers both in abundance. The facility follows the Jurassic Park idea: after entering, the visitor finds himself surrounded by countless free-ranging animals armed with sharp teeth.

Respect and reverence accompany every step. So you often find yourself looking back over your shoulder to see if one of the animal inhabitants is following you. Here wildlife among Barbary macaques, varis, black and white varis and kangaroos becomes a real adventure.

View Website