Design of uniform, targeted brand instruments
LKT – Chair for Plastics Technology
Order situation
The aim was to raise the profile of LKT worldwide. Logo, colour scheme and internet presence (University of Erlangen) already exist, but there is no consistent brand identity yet.
Project order
- Uniform editorial and visual design of the entire LKT website
- Development of targeted brand instruments for trade fair appearances, sales, events and mailings
- Development of an adequate text and picture language for a professional audience
- Design of trade fair banners
- Design of a 4-page short brochure and a 36-page image brochure
- Editorial and photographic design of an LKT study
Result
- Attention-grabbing trade fair banners are well received by the target group
- Brand-conform trade fair appearance gives LKT more presence and awareness
- In addition to specialist content and scientific requirements, specialist publications also fulfil the requirements for a coherent overall brand image.
- Generation of new content from research and teaching through integrated brand communication
The customer
The Chair of Plastics Technology (LKT) in the Mechanical Engineering Department of the University of Erlangen-Nuremberg was founded in 1989 and today employs more than 40 people. The main areas of research are thermoplastics processing, materials & design, plastics in mechatronics as well as simulation and failure analysis.
Project order
- Uniform editorial and visual design of the entire LKT website
- Development of targeted brand instruments for trade fair appearances, sales, events and mailings
- Development of an adequate text and picture language for a professional audience
- Design of trade fair banners
- Design of a 4-page short brochure and a 36-page image brochure
- Editorial and photographic design of an LKT study
Result
- Attention-grabbing trade fair banners are well received by the target group
- Brand-conform trade fair appearance gives LKT more presence and awareness
- In addition to specialist content and scientific requirements, specialist publications also fulfil the requirements for a coherent overall brand image.
- Generation of new content from research and teaching through integrated brand communication
The Chair of Plastics Technology (LKT) in the Mechanical Engineering Department of the University of Erlangen-Nuremberg was founded in 1989 and today employs more than 40 people. The main areas of research are thermoplastics processing, materials & design, plastics in mechatronics as well as simulation and failure analysis.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
