What makes products exceptional? How can you inspire people? Why should customers spend money on anything? What influence do the soft factors have on one’s decision? All these and similar questions are at the beginning of every brand or product campaign. Once you have answered them together with the customer, it is far from certain that the desired success will be achieved. It is criteria such as added value, uniqueness, credibility, sympathy, connection, service or sustainability that build relationships. And so we face every issue – not only in B2B, but also in B2C.
Staging the extraordinary
Sometimes customers wonder why no one buys / why no one comes. It’s so simple:
If you’re not known, you can’t be known. Our project team faced exactly this challenge at the Straußberg adventure park. Zoos are interesting but ordinary – Wild Life Parks are intense and individual. They give the guest the feeling of being immersed in something. And that’s exactly what it’s all about: “Showing what’s special – promoting motivation”.
Working with the client for over 7 years has awakened all of our creativity, strategy and passion. Whether market analysis, development of the own brand, development of a worldwide marketing strategy, support for species protection programs, implementation of websites and their continuous SEO update, perception in social media, implementation of an own game, sponsoring campaigns and much more. – in this project we were able to fully exploit our expertise. And thanks to this commitment, the Straußberg Adventure Park – now known as Affenwald Wild.Life.Park – has made it onto the big stage of “must-see attractions”. Even VOX, RTL, SAT1, BILD and other players are lining up to air repeated reports on the park and its efforts to protect endangered species. And along the way, sales have increased x-fold.
For more information, visit www.affenald.info
Our contact person will be pleased to help you:
+49 (0)911 / 47 49 49 49