Order situation
For temp agencies in particular, social media now offers a central point of contact and referral with high potential to recruit both new internal and external employees. The goal was to transfer the existing offline corporate identity to the web in teamwork and to generate content for typical social media platforms such as Xing, LinkedIn, Facebook or for a genuine blog. Through a more targeted online positioning, the company was able to improve its starting position in order to attract new external and internal employees.
Project order
- Formation of a “Social Media” steering committee with cross-media staffing and function
- Joint creation of professional Xing, LinkedIn and Facebook presences
- Creating the conditions so that the customer can fill the platforms with his own content
- Creation of a print blog
Result
- Transfer of the corporate identity of Hofmann Personal from the real space to the entire online area
- higher visibility – improved access numbers
- Significantly higher number of applications from potential external and internal employees
- Externally: improved understanding of what the company is about and what it achieves
The customer
Founded in 1985 by Ingrid Hofmann, Hofmann Personal is now one of the top ten personnel service providers in German-speaking countries. With subsidiaries in Austria, England, the Czech Republic, Switzerland and the USA, Hofmann Personal supports companies in their personnel policies and offers applicants new career prospects.
Project order
- Formation of a “Social Media” steering committee with cross-media staffing and function
- Joint creation of professional Xing, LinkedIn and Facebook presences
- Creating the conditions so that the customer can fill the platforms with his own content
- Creation of a print blog
Result
- Transfer of the corporate identity of Hofmann Personal from the real space to the entire online area
- higher visibility – improved access numbers
- Significantly higher number of applications from potential external and internal employees
- Externally: improved understanding of what the company is about and what it achieves
Founded in 1985 by Ingrid Hofmann, Hofmann Personal is now one of the top ten personnel service providers in German-speaking countries. With subsidiaries in Austria, England, the Czech Republic, Switzerland and the USA, Hofmann Personal supports companies in their personnel policies and offers applicants new career prospects.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
