Increase teamwork, visibility and content online

Hofmann Personnel

Order situation

For temp agencies in particular, social media now offers a central point of contact and referral with high potential to recruit both new internal and external employees. The goal was to transfer the existing offline corporate identity to the web in teamwork and to generate content for typical social media platforms such as Xing, LinkedIn, Facebook or for a genuine blog. Through a more targeted online positioning, the company was able to improve its starting position in order to attract new external and internal employees.

Project order

Formation of a “Social Media” steering committee with cross-media staffing and function
Joint creation of professional Xing, LinkedIn and Facebook presences
Creating the conditions so that the customer can fill the platforms with his own content
Creation of a print blog

Result

Transfer of the corporate identity of Hofmann Personal from the real space to the entire online area
higher visibility – improved access numbers
Significantly higher number of applications from potential external and internal employees
Externally: improved understanding of what the company is about and what it achieves

The customer

Founded in 1985 by Ingrid Hofmann, Hofmann Personal is now one of the top ten personnel service providers in German-speaking countries. With subsidiaries in Austria, England, the Czech Republic, Switzerland and the USA, Hofmann Personal supports companies in their personnel policies and offers applicants new career prospects.

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Project order

Formation of a “Social Media” steering committee with cross-media staffing and function
Joint creation of professional Xing, LinkedIn and Facebook presences
Creating the conditions so that the customer can fill the platforms with his own content
Creation of a print blog

Result

Transfer of the corporate identity of Hofmann Personal from the real space to the entire online area
higher visibility – improved access numbers
Significantly higher number of applications from potential external and internal employees
Externally: improved understanding of what the company is about and what it achieves