Order situation
The Joseph Foundation commissioned 2be die markenmacher to develop a comprehensive brand foundation for the new neighborhood on the historic Maisel site in Bamberg. The goal was to create a brand identity that brings the project’s social, sustainable, and inclusive values to life.
Project order
As a partner for brand development and communication, we implemented the following for the project on the Maisel site in Bamberg:
- Interactive workshops on target audience analysis and brand positioning
- Concept development with visual mockups to create a clear vision
- Further development and refinement of the logo
- Business cards
- Creative promotional materials (including an original stone from the Maiselviertel neighborhood, limited-edition popcorn bags, and flyers)
- On-site Marketing (Construction fence and site banners)
- Trade fair presence
Result
The result? A strong, consistent brand identity that authentically reflects the transformation of the historic brewery site into a vibrant, forward-looking neighborhood.
Through collaborative workshops, strategic concept development, and impactful design, a distinct brand identity has emerged. Each element tells the story of the Maiselviertel and evokes emotion, recognition, and curiosity.
The customer
The Joseph Foundation is the Archdiocese of Bamberg’s church-affiliated housing organization and has been creating affordable, sustainable housing based on Christian values for over 75 years. On the historic Maisel site in Bamberg, around 200 apartments, a school, a kindergarten, and social facilities are now set to be built—sustainable, inclusive, and with a future-proof energy supply.
Project order
As a partner for brand development and communication, we implemented the following for the project on the Maisel site in Bamberg:
- Interactive workshops on target audience analysis and brand positioning
- Concept development with visual mockups to create a clear vision
- Further development and refinement of the logo
- Business cards
- Creative promotional materials (including an original stone from the Maiselviertel neighborhood, limited-edition popcorn bags, and flyers)
- On-site Marketing (Construction fence and site banners)
- Trade fair presence
Result
The result? A strong, consistent brand identity that authentically reflects the transformation of the historic brewery site into a vibrant, forward-looking neighborhood.
Through collaborative workshops, strategic concept development, and impactful design, a distinct brand identity has emerged. Each element tells the story of the Maiselviertel and evokes emotion, recognition, and curiosity.
The Joseph Foundation is the Archdiocese of Bamberg’s church-affiliated housing organization and has been creating affordable, sustainable housing based on Christian values for over 75 years. On the historic Maisel site in Bamberg, around 200 apartments, a school, a kindergarten, and social facilities are now set to be built—sustainable, inclusive, and with a future-proof energy supply.
Brand personalities
B2B and B2C – from A to Z
181 further references from various industries are available on request.
