Expand membership base
and increase the volume of donations

Friends and supporters of Crailsheim Hospital

Order situation

In these difficult economic times, any form of external support is essential for the healthcare sector. This makes the services that can be provided by sponsoring associations all the more important. In order to be able to provide even more support, Freunde und Förderer des Klinikums Crailsheim would like to expand its membership base and increase the volume of donations to the hospital.

Project order

In order to be able to operate even more successfully in the future, the association has commissioned 2be_die markenmacher to develop and strategically expand its own brand. This included the following services, among others:

Strategic definition of brand concept and positioning
Development of a logo
Joint creation of a brand story
Determination of suitable imagery
Design and production of trade fair materials

Result

Both the number of employees and the volume of donations increased significantly following the launch of the brand campaign.

The customer

The association “Freunde und Förderer des Klinikums Crailsheim e. V.” has been supporting the hospital in the north-east of Baden-Württemberg since 2011. The aim is to maintain the hospital as a healthcare facility for the region in its broad medical spectrum and to provide people in the region with greater security with regard to their healthcare. This is ensured above all by the personal commitment of the association members as well as by the allocation of donations.