{"id":11914,"date":"2024-03-07T11:24:21","date_gmt":"2024-03-07T10:24:21","guid":{"rendered":"https:\/\/2be-markenmacher.de\/veranstaltung\/google-analytics-4-vs-matomo-tracking-as-the-key-to-increasing-sales-part-2\/"},"modified":"2024-03-07T11:24:21","modified_gmt":"2024-03-07T10:24:21","slug":"google-analytics-4-vs-matomo-tracking-as-the-key-to-increasing-sales-part-2","status":"publish","type":"tribe_events","link":"https:\/\/2be-markenmacher.de\/en\/veranstaltung\/google-analytics-4-vs-matomo-tracking-as-the-key-to-increasing-sales-part-2\/","title":{"rendered":"Google Analytics 4 vs. Matomo: Tracking as the key to increasing sales &#8211; Part 2"},"content":{"rendered":"<p>Google Analytics 4 (GA4) and <a href=\"https:\/\/2be-markenmacher.de\/2023\/06\/29\/matomo-vs-google-analytics-4-was-ist-besser\/\">Matomo<\/a> are two popular tools for <strong>web analytics<\/strong> and tracking <strong>website activity<\/strong>. Both can help drive revenue by providing valuable insights into user behavior and the performance of one&#8217;s website.<\/p>\n<p>The choice between <a href=\"https:\/\/2be-markenmacher.de\/2023\/06\/29\/matomo-vs-google-analytics-4-was-ist-besser\/\">Google Analytics 4<\/a> and Matomo depends on specific requirements, privacy preferences, and budget constraints. Both tools offer the possibility to <a href=\"https:\/\/2be-markenmacher.de\/2022\/11\/18\/starten-sie-eine-gezielte-vertriebskampagneund-steigern-sie-ihren-umsatz\/\"><strong>Increase sales<\/strong> <\/a>through data-driven website decisions and optimizations, as long as they are implemented and used properly.<\/p>\n<p>Our experts will present Google Analytics 4 and Matomo in detail. You&#8217;ll understand how these platforms can help businesses gain <strong>key insights<\/strong> into user behavior, increase conversion rates, and ultimately drive <a href=\"https:\/\/2be-markenmacher.de\/2022\/04\/29\/bewerberreise-digital-welche-tools-versprechen-erfolg\/\"><br \/>\n  <strong>online success<\/strong><br \/>\n<\/a> online success.<\/p>\n<p><i><br \/>\n  <strong>When:<\/strong><br \/>\n<\/i> <b>Wednesday, 28.05.2024<\/b><br \/>\n<i><br \/>\n  <strong>Time:<\/strong><br \/>\n<\/i> <b>16.30 &#8211; 18.30<\/b><br \/>\n<i><br \/>\n  <strong>Location:<\/strong><br \/>\n<\/i> <b>Hybrid or also gladly at 2be on site<\/b><\/p>\n<p><strong>What to expect:<\/strong><\/p>\n<ul>\n<li>Insights into the latest features of Google Analytics 4 and Matomo.<\/li>\n<li>Practical application examples and best practices.<\/li>\n<li>Networking with peers and experts.<\/li>\n<li>The opportunity to ask your questions directly to our speakers.<\/li>\n<\/ul>\n<p><strong><br \/>\nWhy you should definitely be there<\/strong><strong>\ud83d\ude09<\/strong><\/p>\n<p>This event offers you a unique opportunity to deepen your knowledge of web analytics and exchange ideas with other professionals in this field. Whether you already have experience with tracking tools or are just diving into this exciting world, this event is for everyone.<\/p>\n<p>Book a place and be there!<\/p>\n<p><b>We are looking forward to you, common ideas and many interesting topics.<\/b><\/p>\n<p>Thank you very much, best regards and see you soon.<br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/sebastian-loos-13847b186\/\">Sebastian Loos<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/matthiasbrinkmann\/\">Matthias Brinkmann<\/a><\/p>\n<p><strong>Curious now?<\/strong><br \/>\nOur contact persons will be pleased to help you:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9691 alignleft\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/Markenwand-Referenzen-Matthias-Brinkmann-2be-die-markenmacher-300x225-1.jpg\" alt=\"\" width=\"105\" height=\"89\"><\/p>\n<p>Matthias Brinkmann<\/p>\n<p>+49 (0)911 \/ 47 49 49 49<br \/>\n<a href=\"mailto:brinkmann@twobe.de\">brinkmann@twobe.de<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 (GA4) and Matomo are two popular tools for web analytics and tracking website activity. Both can help drive revenue by providing valuable insights into user behavior and the performance of one&#8217;s website.<\/p>\n","protected":false},"author":3,"featured_media":11113,"template":"","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"tags":[218,216,309,234,217,225],"tribe_events_cat":[],"class_list":["post-11914","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-digital-routine","tag-event","tag-google-analytics-en","tag-help-for-self-help","tag-sales","tag-sales-campaign"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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