{"id":9246,"date":"2022-09-19T11:28:45","date_gmt":"2022-09-19T09:28:45","guid":{"rendered":"https:\/\/2be-markenmacher.de\/2022\/09\/19\/link-innovations-to-sales-processes-at-an-early-stage\/"},"modified":"2022-10-07T09:19:08","modified_gmt":"2022-10-07T07:19:08","slug":"link-innovations-to-sales-processes-at-an-early-stage","status":"publish","type":"post","link":"https:\/\/2be-markenmacher.de\/en\/2022\/09\/19\/link-innovations-to-sales-processes-at-an-early-stage\/","title":{"rendered":"Link innovations to sales processes at an early stage"},"content":{"rendered":"<\/span> 2<\/span> Min.<\/span><\/span>

Innovations are always in demand, innovations are absolutely necessary:
\nBut if this is the case, why is it that over ninety percent of all new product developments cannot be successfully placed on the market?<\/p>\n

One possible reason for this was provided by 2be’s Managing Director Matthias Brinkmann in his talk, which he<\/a> gave to around a hundred invited guests at a meet-up at the Wiesbaden headquarters of Seibert\/Media GmbH<\/a> on September 16<\/a>.<\/p>\n

Brinkmann’s hypothesis:<\/b> The absolute majority of innovative R&D projects are simply not integrated into a corresponding sales campaign<\/a> early enough. In this way, valuable time is lost until the start of production to gather knowledge about possible target groups<\/strong> and their specific needs<\/strong> and requirements <\/strong>within the sales process and – if possible – to incorporate these into the development process.<\/p>\n

Therefore, a wish to all development departments:<\/b> Invite the sales department to a delicious cappuccino or espresso 1.5 years earlier.<\/p>\n

Matthias Brinkmann cited the conception of a new type of silencer in the field of hunting equipment<\/a> as an example of how effectively an early coupling of development and sales activities can work. This has already been aggressively promoted as a prototype at industry trade shows and via social media channels following patent registration. Thus, the product, which was still in the process of being developed, already had a name before it was even ready for series production and, with this reach, was able to benefit from a long-standing resonance in the market.<\/p>\n

Curious now?<\/h4>\n

Our contact person will be pleased to help you:
\n
\n\"\"Matthias Brinkmann<\/strong>
\n+49 (0)911 \/ 47 49 49 49
\nbrinkmann@twobe.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

One possible reason for this was provided by 2be’s Managing Director Matthias Brinkmann in his talk, which he gave to around a hundred invited guests at a meet-up at the Wiesbaden headquarters of Seibert\/Media GmbH on September 16.<\/p>\n","protected":false},"author":6,"featured_media":9260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[123,125,124,122],"tags":[],"class_list":["post-9246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-development-en","category-events-network-en","category-latest-news-en","category-sales-support-en"],"acf":[],"yoast_head":"\nLink innovations to sales processes at an early stage - 2be Website<\/title>\n<meta name=\"description\" content=\"Why over 90% of all new product developments are not successfully placed on the market? 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