{"id":3606,"date":"2021-06-22T09:29:25","date_gmt":"2021-06-22T07:29:25","guid":{"rendered":"https:\/\/2be-markenmacher.de\/2021\/09\/03\/fau-sales-campaign-with-alumni-cooperation-with-2be\/"},"modified":"2023-07-28T18:08:21","modified_gmt":"2023-07-28T16:08:21","slug":"fau-sales-campaign-with-alumni-cooperation-with-2be-2","status":"publish","type":"post","link":"https:\/\/2be-markenmacher.de\/en\/2021\/06\/22\/fau-sales-campaign-with-alumni-cooperation-with-2be-2\/","title":{"rendered":"FAU &#8211; Workshop sales campaign with alumni"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">Min.<\/span><\/span><section  class='av_textblock_section av-kudqz0jd-bf59da575cde2eaad216c2336b47ecb1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>To retain former students and academic staff at the same time and to support them constructively in their further career: That was the idea behind the cooperation that the <a href=\"https:\/\/www.fau.de\/\" target=\"_blank\" rel=\"noopener\">Friedrich-Alexander University Erlangen-Nuremberg<\/a> had entered into with 2be_die markenmacher on the topic of &#8220;<a href=\"https:\/\/2be-markenmacher.de\/en\/manage-successful-sales-campaigns-yourself\/\"><strong>Support for sales campaigns<\/strong><\/a>&#8220;.<br \/>\n<!--more--><br \/>\nThe workshops for imparting and exchanging sales know-how offered two series of five online workshops each conducted on MS teams, each over a varied period of four hours.<br \/>\nThe offer was aimed in particular at alumni who are already doing business. 2be managing director Matthias Brinkmann: &#8220;<em>It was important for us to limit it to a maximum of 12 or 13 participants. Because only in this way were we able to implement the really demanding cooperation in the best possible way and for the benefit of all.<\/em>&#8221;<\/p>\n<p>A division into three working groups and their connection via digital whiteboards &#8211; Miro &#8211; ensured an optimal workflow for topics such as cold calling, sales development (initial contact &#8211; first purchase &#8211; development into a regular customer) and the use of digital routines. Brinkmann: &#8220;<em>In the near future, we will implement the topic of sales campaign together with several universities in cooperations, because we want to follow the desire of the founders for more practice in sales.<\/em> \u201c<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2913 aligncenter\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/2021\/08\/schlanke-erfolgreiche-umsetzung-markenentwicklung-2be-die-markenmacher.jpg\" alt=\"\" width=\"1568\" height=\"894\" srcset=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/2021\/08\/schlanke-erfolgreiche-umsetzung-markenentwicklung-2be-die-markenmacher.jpg 1568w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/2021\/08\/schlanke-erfolgreiche-umsetzung-markenentwicklung-2be-die-markenmacher-300x171.jpg 300w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/2021\/08\/schlanke-erfolgreiche-umsetzung-markenentwicklung-2be-die-markenmacher-1030x587.jpg 1030w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/2021\/08\/schlanke-erfolgreiche-umsetzung-markenentwicklung-2be-die-markenmacher-768x438.jpg 768w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/2021\/08\/schlanke-erfolgreiche-umsetzung-markenentwicklung-2be-die-markenmacher-1536x876.jpg 1536w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/2021\/08\/schlanke-erfolgreiche-umsetzung-markenentwicklung-2be-die-markenmacher-1500x855.jpg 1500w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/2021\/08\/schlanke-erfolgreiche-umsetzung-markenentwicklung-2be-die-markenmacher-705x402.jpg 705w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/><\/p>\n<p>We are very happy to support you in mentoring founders and start-ups. In doing so, we are not only able to take up and evaluate upcoming opportunities and risks due to our own company history, which began as a start-up &#8211; we can also look back on many years of practical experience in the field of knowledge transfer, innovation strategies and consulting.<\/p>\n<p>https:\/\/www.mentoring-club.com\/the-mentors\/matthias-brinkmann<\/p>\n<p>Mentioned at this point are:<br \/>\n&#8211; FAU | Friedrich-Alexander University, Erlangen-Nuremberg<br \/>\n&#8211; Technical University, Nuremberg<br \/>\n&#8211; BF\/M, Bayreuth<br \/>\n&#8211; Educational Institution of the Bavarian Economy &#8211; bbw &#8211; Munich<br \/>\n&#8211; quer.kraft &#8211; the innovation association, Nuremberg<br \/>\n&#8211; Gr\u00fcndermagnet &#8211; umbrella organisation of student start-up initiatives<br \/>\n&#8211; Ohm Professional School, Nuremberg<br \/>\n&#8211; Vocational Training Centers of the Bavarian Industry (bfz), Nuremberg<br \/>\n&#8211; Berufsbildungswerk der Versicherungswirtschaft Nordbayern-Th\u00fcringen (BWV), Nuremberg<br \/>\n&#8211; City of Nuremberg &#8211; Economic Department, Nuremberg<\/p>\n<p>More articles on the topic:<br \/>\n<a href=\"https:\/\/2be-markenmacher.de\/en\/2020\/10\/09\/online-seminar-sales-in-cooperation-with-fau\/\">FAU &#8211; workshop sales campaign with alumniOnline seminar &#8220;Sales&#8221; &#8211; in cooperation with FAU<\/a><\/p>\n<h4>Curious now?<\/h4>\n<p>Our contact person will be pleased to help you:<br \/>\n<strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-260 alignleft\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/2020\/01\/fa661223-badf-40a5-aa40-025e059e6cf8.jpg\" alt=\"\" width=\"63\" height=\"63\" srcset=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/2020\/01\/fa661223-badf-40a5-aa40-025e059e6cf8.jpg 176w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/2020\/01\/fa661223-badf-40a5-aa40-025e059e6cf8-80x80.jpg 80w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/2020\/01\/fa661223-badf-40a5-aa40-025e059e6cf8-36x36.jpg 36w\" sizes=\"auto, (max-width: 63px) 100vw, 63px\" \/>Matthias Brinkmann<\/strong><br \/>\n+49 (0)911 \/ 47 49 49 49<br \/>\n<a href=\"mailto:brinkmann@twobe.de\">brinkmann@twobe.de<\/a><\/p>\n<\/div><\/section>\n<div  class='hr av-2i0rym-84841a6214d1cc7f42e542873ac87d3c hr-default  avia-builder-el-1  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>At the same time, to keep former students and academic staff firmly attached to themselves and to support them constructively in their further career: That was the idea behind the cooperation that the Friedrich-Alexander-Universit\u00e4t Erlangen-N\u00fcrnberg had with 2be &#8211; the brand makers on the topic of \u201cSupporting Sales campaign \u201dwas received. [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":3418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[125,122],"tags":[],"class_list":["post-3606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-network-en","category-sales-support-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FAU - Workshop sales campaign with alumni - 2be Website<\/title>\n<meta name=\"description\" content=\"Workshops around sales campaigns for alumni and research assistants are particularly implementation-oriented.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2be-markenmacher.de\/en\/2021\/06\/22\/fau-sales-campaign-with-alumni-cooperation-with-2be-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FAU - Workshop sales campaign with alumni - 2be Website\" \/>\n<meta property=\"og:description\" content=\"Workshops around sales campaigns for alumni and research assistants are particularly implementation-oriented.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2be-markenmacher.de\/en\/2021\/06\/22\/fau-sales-campaign-with-alumni-cooperation-with-2be-2\/\" \/>\n<meta property=\"og:site_name\" content=\"2be Website\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-22T07:29:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-28T16:08:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/2021\/06\/fau-vertriebskampagne-ehemalige-kooperation-2be-die-markenmacher.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"321\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matthias Brinkmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthias Brinkmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2021\\\/06\\\/22\\\/fau-sales-campaign-with-alumni-cooperation-with-2be-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2021\\\/06\\\/22\\\/fau-sales-campaign-with-alumni-cooperation-with-2be-2\\\/\"},\"author\":{\"name\":\"Matthias Brinkmann\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#\\\/schema\\\/person\\\/2ceca4675d98f6b6e67d78405ff4cdde\"},\"headline\":\"FAU &#8211; 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