{"id":18844,"date":"2026-09-24T15:12:56","date_gmt":"2026-09-24T13:12:56","guid":{"rendered":"https:\/\/2be-markenmacher.de\/2026\/09\/24\/when-an-idea-becomes-true-innovation\/"},"modified":"2026-09-24T15:12:56","modified_gmt":"2026-09-24T13:12:56","slug":"when-an-idea-becomes-true-innovation","status":"publish","type":"post","link":"https:\/\/2be-markenmacher.de\/en\/2026\/09\/24\/when-an-idea-becomes-true-innovation\/","title":{"rendered":"When an Idea Becomes True Innovation"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">Min.<\/span><\/span><p>How do you automatically sort thousands of used LEGO bricks back into complete sets? What sounds like a manageable task at first quickly turns into a rather complex mix of mechanics, software, artificial intelligence, and a whole lot of tinkering. <\/p>\n<p>That was exactly what our event \u201c<strong><a href=\"https:\/\/2be-markenmacher.de\/veranstaltung\/die-lego-sortiermaschine-innovation-hautnah-erleben\/\">The LEGO Sorting Machine \u2013 Experience Innovation Up Close<\/a><\/strong>,\u201d held in collaboration with <strong><a href=\"https:\/\/rebricker.com\/\">reBricker<\/a><\/strong> as part of \u201cCapital Meets Innovation.\u201d<\/p>\n<p>In a deliberately small group, the participants got a direct look behind the scenes of the development project. It wasn&#8217;t just about presenting the finished solution; the journey to get there was much more exciting.  <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18839\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/IMG_7415.JPG.jpg\" alt=\"\" width=\"1920\" height=\"1440\" srcset=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/IMG_7415.JPG.jpg 1920w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/IMG_7415.JPG-300x225.jpg 300w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/IMG_7415.JPG-1030x773.jpg 1030w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/IMG_7415.JPG-768x576.jpg 768w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/IMG_7415.JPG-1536x1152.jpg 1536w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/IMG_7415.JPG-1500x1125.jpg 1500w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/IMG_7415.JPG-705x529.jpg 705w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2>Try, fail, improve<\/h2>\n<p>reBricker openly demonstrated the technical challenges involved in developing an automated LEGO sorting machine. From the hardware and mechanics to the software and the custom-developed AI for recognizing different bricks, it became clear just how many components must work together reliably. The insights gained from the development process were particularly interesting:  <\/p>\n<ul>\n<li>Which ideas worked in theory but not in practice?<\/li>\n<li>Which approaches were rejected again?<\/li>\n<li>And after numerous tests, which solutions ultimately proved effective?<\/li>\n<\/ul>\n<p>It was precisely this open approach to detours and failed attempts that made it clear how innovation actually comes about: rarely in a straight line, but rather with a great deal of perseverance, technical expertise, and a willingness to constantly rethink things. In addition to technical development, the economic perspective also played an important role. After all, a functioning machine alone does not make for a successful product.  <\/p>\n<p>Together, they therefore also discussed how such an innovation could be marketed, which target groups would be suitable, and how a technical idea could be turned into a viable business model.<\/p>\n<p>During the discussion that followed, the participants took advantage of the small group setting to ask numerous questions and were able to delve deeper into the topics that were of particular interest to them. This quickly led to an open exchange of ideas among the fields of technology, entrepreneurship, and marketing. <\/p>\n<h2>Innovation You Can Touch<\/h2>\n<p>The evening demonstrated once again that innovation often begins with a seemingly simple question\u2014and becomes exciting as soon as you try to truly solve it. Many thanks to reBricker for providing an open look into the development process, and to all participants for their questions, perspectives, and personal exchanges. <\/p>\n<p><strong>Curious now?<\/strong><br \/>\nOur contact persons will be happy to help:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9691 alignleft\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/Markenwand-Referenzen-Matthias-Brinkmann-2be-die-markenmacher-300x225-1.jpg\" alt=\"\" width=\"105\" height=\"89\"><\/p>\n<p><strong>Matthias Brinkmann<\/strong><br \/>\n+49 911 47494949<br \/>\n<a href=\"mailto:brinkmann@twobe.de\">brinkmann@twobe.de<\/a><br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/matthiasbrinkmann\/\">LinkedIn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you automatically sort thousands of used LEGO bricks back into complete sets? What sounds like a manageable task at first quickly turns into a rather complex mix of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[128],"tags":[],"class_list":["post-18844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-routine-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LEGO Sorting Machine: AI &amp; Innovation at reBricker<\/title>\n<meta name=\"description\" content=\"How does AI recognize and sort LEGO bricks? How technology, perseverance, and countless tests led to the creation of an innovative sorting machine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2be-markenmacher.de\/en\/2026\/09\/24\/when-an-idea-becomes-true-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LEGO Sorting Machine: AI &amp; Innovation at reBricker\" \/>\n<meta property=\"og:description\" content=\"How does AI recognize and sort LEGO bricks? 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