{"id":16579,"date":"2025-12-05T14:55:08","date_gmt":"2025-12-05T13:55:08","guid":{"rendered":"https:\/\/2be-markenmacher.de\/2025\/12\/05\/realistic-flexible-motivating-ai-as-a-training-partner\/"},"modified":"2025-12-05T14:55:08","modified_gmt":"2025-12-05T13:55:08","slug":"realistic-flexible-motivating-ai-as-a-training-partner","status":"publish","type":"post","link":"https:\/\/2be-markenmacher.de\/en\/2025\/12\/05\/realistic-flexible-motivating-ai-as-a-training-partner\/","title":{"rendered":"Realistic, flexible, motivating: AI as a training partner"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">Min.<\/span><\/span><p>On November 13, the session &#8220;AI as a training partner &#8211; mastering difficult conversations in a playful way&#8221; took place &#8211; with great interest and many exciting insights into the future of digital communication training. Numerous participants accepted the invitation from Jan-Thomas Hulha and Matthias Brinkmann to experience how artificial intelligence can support training discussions in a realistic, flexible and playful way. <\/p>\n<h3>A look into the future of communication training<\/h3>\n<p>The event focused on the question of how companies can prepare employees even more effectively for challenging conversational situations in the future &#8211; whether in employee dialog, customer communication or sales. The AI-based conversation simulations presented impressively demonstrated how real-life scenarios can be reproduced in almost perfect detail. <\/p>\n<h3>It was particularly well received:<\/h3>\n<ul>\n<li>Authentic personas and dynamic role models that recreate individual conversation situations<\/li>\n<li>Company-specific adjustments, such as the integration of targets, products or typical pain points<\/li>\n<li>Gamification elements that noticeably increase learning motivation and training frequency<\/li>\n<li>Automated feedback and measurable learning progress that make training significantly more efficient<\/li>\n<\/ul>\n<p>The combination of AI-based simulations and practice-oriented methods made it clear that communication training will not only become more flexible in the future, but also more sustainable, individual and motivating.<\/p>\n<h3>For all those who want to delve deeper<\/h3>\n<p>After the session, Jan-Thomas and Matthias thanked everyone for their active participation and great interest. Participants received a detailed PDF summary with all the important content. <\/p>\n<p>Anyone who has now &#8220;caught fire&#8221; and would like to find out more about realistic personas, the integration of their own company data or other training options can contact us directly. Those who were unable to attend will of course also be brought up to date. <\/p>\n<p><strong>Curious now?<\/strong><br \/>\nOur contact persons will be happy to help:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9691 alignleft\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/Markenwand-Referenzen-Matthias-Brinkmann-2be-die-markenmacher-300x225-1.jpg\" alt=\"\" width=\"105\" height=\"89\"><\/p>\n<p><strong>Matthias Brinkmann<\/strong><br \/>\n+49 911 47494949<br \/>\n<a href=\"mailto:brinkmann@twobe.de\">brinkmann@twobe.de<\/a><br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/matthiasbrinkmann\/\">LinkedIn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On November 13, the session &#8220;AI as a training partner &#8211; mastering difficult conversations in a playful way&#8221; took place &#8211; with great interest and many exciting insights into the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":16540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[128],"tags":[253,722,460,465,466,723],"class_list":["post-16579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-routine-en","tag-communication","tag-communication-training","tag-digitale-transformation-en","tag-ki-en","tag-kuenstliche-intelligenz-en","tag-sparring-partner"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI as a training partner for difficult conversations<\/title>\n<meta name=\"description\" content=\"How AI-supported conversation simulations make communication training more realistic, flexible and motivating.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2be-markenmacher.de\/en\/2025\/12\/05\/realistic-flexible-motivating-ai-as-a-training-partner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI as a training partner for difficult conversations\" \/>\n<meta property=\"og:description\" content=\"How AI-supported conversation simulations make communication training more realistic, flexible and motivating.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2be-markenmacher.de\/en\/2025\/12\/05\/realistic-flexible-motivating-ai-as-a-training-partner\/\" \/>\n<meta property=\"og:site_name\" content=\"2be Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-05T13:55:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/ki-trainingspartner-news-2be-die-markenmacher.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"615\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katharina Zauner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katharina Zauner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/12\\\/05\\\/realistic-flexible-motivating-ai-as-a-training-partner\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/12\\\/05\\\/realistic-flexible-motivating-ai-as-a-training-partner\\\/\"},\"author\":{\"name\":\"Katharina Zauner\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#\\\/schema\\\/person\\\/cbe30fbbffdbf9a19440d4512f10d8f4\"},\"headline\":\"Realistic, flexible, motivating: AI as a training partner\",\"datePublished\":\"2025-12-05T13:55:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/12\\\/05\\\/realistic-flexible-motivating-ai-as-a-training-partner\\\/\"},\"wordCount\":302,\"image\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/12\\\/05\\\/realistic-flexible-motivating-ai-as-a-training-partner\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/ki-trainingspartner-news-2be-die-markenmacher.jpg\",\"keywords\":[\"Communication\",\"Communication training\",\"Digitale Transformation\",\"KI\",\"K\u00fcnstliche Intelligenz\",\"Sparring partner\"],\"articleSection\":[\"Digital Routine\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/12\\\/05\\\/realistic-flexible-motivating-ai-as-a-training-partner\\\/\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/12\\\/05\\\/realistic-flexible-motivating-ai-as-a-training-partner\\\/\",\"name\":\"AI as a training partner for difficult conversations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/12\\\/05\\\/realistic-flexible-motivating-ai-as-a-training-partner\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/12\\\/05\\\/realistic-flexible-motivating-ai-as-a-training-partner\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/ki-trainingspartner-news-2be-die-markenmacher.jpg\",\"datePublished\":\"2025-12-05T13:55:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#\\\/schema\\\/person\\\/cbe30fbbffdbf9a19440d4512f10d8f4\"},\"description\":\"How AI-supported conversation simulations make communication training more realistic, flexible and motivating.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/12\\\/05\\\/realistic-flexible-motivating-ai-as-a-training-partner\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/12\\\/05\\\/realistic-flexible-motivating-ai-as-a-training-partner\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/12\\\/05\\\/realistic-flexible-motivating-ai-as-a-training-partner\\\/#primaryimage\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/ki-trainingspartner-news-2be-die-markenmacher.jpg\",\"contentUrl\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/ki-trainingspartner-news-2be-die-markenmacher.jpg\",\"width\":1400,\"height\":615,\"caption\":\"RABBITHOLE Group \u2013 AI with impact\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/12\\\/05\\\/realistic-flexible-motivating-ai-as-a-training-partner\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/homepage-branding\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Realistic, flexible, motivating: AI as a training partner\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/\",\"name\":\"2be Website\",\"description\":\"Sichtbarkeit erh\u00f6hen und Umsatz steigern\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#\\\/schema\\\/person\\\/cbe30fbbffdbf9a19440d4512f10d8f4\",\"name\":\"Katharina Zauner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g\",\"caption\":\"Katharina Zauner\"},\"description\":\"Art Director \\\/ Projektmanagerin Marke, Konzeption und Design\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/author\\\/zaunertwobe-de\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI as a training partner for difficult conversations","description":"How AI-supported conversation simulations make communication training more realistic, flexible and motivating.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2be-markenmacher.de\/en\/2025\/12\/05\/realistic-flexible-motivating-ai-as-a-training-partner\/","og_locale":"en_US","og_type":"article","og_title":"AI as a training partner for difficult conversations","og_description":"How AI-supported conversation simulations make communication training more realistic, flexible and motivating.","og_url":"https:\/\/2be-markenmacher.de\/en\/2025\/12\/05\/realistic-flexible-motivating-ai-as-a-training-partner\/","og_site_name":"2be Website","article_published_time":"2025-12-05T13:55:08+00:00","og_image":[{"width":1400,"height":615,"url":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/ki-trainingspartner-news-2be-die-markenmacher.jpg","type":"image\/jpeg"}],"author":"Katharina Zauner","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katharina Zauner","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/2be-markenmacher.de\/en\/2025\/12\/05\/realistic-flexible-motivating-ai-as-a-training-partner\/#article","isPartOf":{"@id":"https:\/\/2be-markenmacher.de\/en\/2025\/12\/05\/realistic-flexible-motivating-ai-as-a-training-partner\/"},"author":{"name":"Katharina Zauner","@id":"https:\/\/2be-markenmacher.de\/en\/#\/schema\/person\/cbe30fbbffdbf9a19440d4512f10d8f4"},"headline":"Realistic, flexible, motivating: AI as a training partner","datePublished":"2025-12-05T13:55:08+00:00","mainEntityOfPage":{"@id":"https:\/\/2be-markenmacher.de\/en\/2025\/12\/05\/realistic-flexible-motivating-ai-as-a-training-partner\/"},"wordCount":302,"image":{"@id":"https:\/\/2be-markenmacher.de\/en\/2025\/12\/05\/realistic-flexible-motivating-ai-as-a-training-partner\/#primaryimage"},"thumbnailUrl":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/ki-trainingspartner-news-2be-die-markenmacher.jpg","keywords":["Communication","Communication training","Digitale Transformation","KI","K\u00fcnstliche Intelligenz","Sparring partner"],"articleSection":["Digital Routine"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/2be-markenmacher.de\/en\/2025\/12\/05\/realistic-flexible-motivating-ai-as-a-training-partner\/","url":"https:\/\/2be-markenmacher.de\/en\/2025\/12\/05\/realistic-flexible-motivating-ai-as-a-training-partner\/","name":"AI as a training partner for difficult conversations","isPartOf":{"@id":"https:\/\/2be-markenmacher.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/2be-markenmacher.de\/en\/2025\/12\/05\/realistic-flexible-motivating-ai-as-a-training-partner\/#primaryimage"},"image":{"@id":"https:\/\/2be-markenmacher.de\/en\/2025\/12\/05\/realistic-flexible-motivating-ai-as-a-training-partner\/#primaryimage"},"thumbnailUrl":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/ki-trainingspartner-news-2be-die-markenmacher.jpg","datePublished":"2025-12-05T13:55:08+00:00","author":{"@id":"https:\/\/2be-markenmacher.de\/en\/#\/schema\/person\/cbe30fbbffdbf9a19440d4512f10d8f4"},"description":"How AI-supported conversation simulations make communication training more realistic, flexible and motivating.","breadcrumb":{"@id":"https:\/\/2be-markenmacher.de\/en\/2025\/12\/05\/realistic-flexible-motivating-ai-as-a-training-partner\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2be-markenmacher.de\/en\/2025\/12\/05\/realistic-flexible-motivating-ai-as-a-training-partner\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/2be-markenmacher.de\/en\/2025\/12\/05\/realistic-flexible-motivating-ai-as-a-training-partner\/#primaryimage","url":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/ki-trainingspartner-news-2be-die-markenmacher.jpg","contentUrl":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/ki-trainingspartner-news-2be-die-markenmacher.jpg","width":1400,"height":615,"caption":"RABBITHOLE Group \u2013 AI with impact"},{"@type":"BreadcrumbList","@id":"https:\/\/2be-markenmacher.de\/en\/2025\/12\/05\/realistic-flexible-motivating-ai-as-a-training-partner\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/2be-markenmacher.de\/en\/homepage-branding\/"},{"@type":"ListItem","position":2,"name":"Realistic, flexible, motivating: AI as a training partner"}]},{"@type":"WebSite","@id":"https:\/\/2be-markenmacher.de\/en\/#website","url":"https:\/\/2be-markenmacher.de\/en\/","name":"2be Website","description":"Sichtbarkeit erh\u00f6hen und Umsatz steigern","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2be-markenmacher.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/2be-markenmacher.de\/en\/#\/schema\/person\/cbe30fbbffdbf9a19440d4512f10d8f4","name":"Katharina Zauner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g","caption":"Katharina Zauner"},"description":"Art Director \/ Projektmanagerin Marke, Konzeption und Design","url":"https:\/\/2be-markenmacher.de\/en\/author\/zaunertwobe-de\/"}]}},"_links":{"self":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts\/16579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/comments?post=16579"}],"version-history":[{"count":0,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts\/16579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/media\/16540"}],"wp:attachment":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/media?parent=16579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/categories?post=16579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/tags?post=16579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}