{"id":15939,"date":"2025-09-19T16:00:03","date_gmt":"2025-09-19T14:00:03","guid":{"rendered":"https:\/\/2be-markenmacher.de\/2025\/09\/19\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\/"},"modified":"2025-09-19T16:09:35","modified_gmt":"2025-09-19T14:09:35","slug":"digital-premiere-at-the-joseph-foundation-annual-report-as-a-website","status":"publish","type":"post","link":"https:\/\/2be-markenmacher.de\/en\/2025\/09\/19\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\/","title":{"rendered":"Digital premiere at the Joseph Foundation: annual report as a website"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">Min.<\/span><\/span><p>The <strong><a href=\"https:\/\/www.joseph-stiftung.de\/\">Joseph Foundation<\/a><\/strong> has published its 2024 annual report for the first time not in print or as a PDF, but consistently digitally as a website. The company is thus taking a new approach &#8211; contemporary, flexible and with many advantages for readers. <\/p>\n<p>In conversation with Thomas Heuchling, it quickly becomes clear that there is more behind this decision than just a technical change. It is about accessibility, efficiency, cost savings and, last but not least, a modern appearance. We spoke to him about the motivations, challenges and opportunities of the new format &#8211; and about why the digital annual report is not an experiment for the Joseph Foundation, but a clear model for the future.  <\/p>\n<p><strong>2be:<br \/>\n<\/strong>My first question to you: What motivated you to implement the annual report as a website this time and not as a print or PDF as before?<\/p>\n<p><strong>Thomas Heuchling:<\/strong><br \/>\nFirstly, because it is more contemporary and the trend in our industry is clearly moving in this direction. On the other hand, it was also a requirement of the Management Board in order to be perceived as a modern company. <\/p>\n<p><strong>2be<\/strong>:<br \/>\nWhat goals are you pursuing with the digital annual report &#8211; both internally and externally?<\/p>\n<p><strong>Thomas Heuchling<\/strong>:<br \/>\nInternally, we want to make access easier. Hardly anyone downloads a PDF or prints something out anymore. It&#8217;s much easier to have a quick look on your cell phone. Externally, it is much cheaper: although a website also costs money, there are no printing costs. The report can also be easily shared via social media or the email signature. Another advantage: content can be adapted at any time &#8211; be it in the event of errors or minor changes.     <\/p>\n<p><strong>2be<\/strong>:<br \/>\nWhere do you see the biggest advantages over the classic format?<\/p>\n<p><strong>Thomas Heuchling<\/strong>:<br \/>\nDefinitely in terms of flexibility. Content is easier to update and the display options are greater. A printed product is very limited in terms of scope and form, online we could theoretically also include videos &#8211; we didn&#8217;t do that this time, but it offers potential. In terms of automation and data maintenance, the creation process is also more efficient.   <\/p>\n<p><strong>2be<\/strong>:<br \/>\nWere there specific requirements or wishes within the Josef Foundation that shaped the design and structure?<\/p>\n<p><strong>Thomas Heuchling<\/strong>:<br \/>\nOur corporate design, of course, ensures a consistent appearance. Beyond that, there are mainly legal requirements &#8211; for example for the annual financial statements or the sustainability report. These leave little scope for design.  <\/p>\n<p><strong>2be<\/strong>:<br \/>\nHow important was it to you that the content was not only informative, but also visually exciting and user-friendly?<\/p>\n<p><strong>Thomas Heuchling<\/strong>:<br \/>\nVery important &#8211; we wanted to make the content appealing and interesting for readers.<\/p>\n<p><strong>2be<\/strong>:<br \/>\nWhat role do interactive and multimedia elements play in your concept?<\/p>\n<p><strong>Thomas Heuchling<\/strong>:<br \/>\nAnother one too small. I think once you&#8217;ve implemented the digital report for a year or two, you quickly reach the point where you start experimenting with videos, drone footage or other formats. Only when you&#8217;ve done your duty does the freestyle come &#8211; and then you can work more with such elements.  <\/p>\n<p><strong>2be<\/strong>:<br \/>\nHow have employees, partners or other stakeholders reacted to the new digital presence?<\/p>\n<p><strong>Thomas Heuchling<\/strong>:<br \/>\nThe report has not yet been officially published, so there has been little feedback so far.<br \/>\nInternally, the response so far has been positive. The digital form in particular is perceived as fresh and modern. <\/p>\n<p><strong>2be<\/strong>:<br \/>\nDo you see the digital annual report more as a one-off project or as a model for the future?<\/p>\n<p><strong>Thomas Heuchling<\/strong>:<br \/>\nDefinitely as a model. Of course, displaying large tables on a cell phone is not ideal &#8211; we were aware of that. But we will certainly not go back to a purely printed report. Whether online in its entirety, in parts or in combination &#8211; digital will continue to be our standard for the annual report.   <\/p>\n<p><strong>2be<\/strong>:<br \/>\nWhat tips would you give other organizations that are considering digitizing their annual report?<\/p>\n<p><strong>Thomas Heuchling<\/strong>:<br \/>\nYou should think about central content maintenance right from the start in order to avoid mistakes &#8211; so don&#8217;t send texts around in Word files, but automate processes as much as possible. It is also very helpful to invest more time in a clear structure at the beginning. We improvised a bit because it was our first time and had to make adjustments later. It&#8217;s better to develop a solid framework right from the start.   <\/p>\n<p>You should also check which content really works online. Some things &#8211; such as extensive tables from the appendix &#8211; are not suitable for display on a website. After all, we offered them as downloads. If you analyze this at an early stage, you can plan much more cleanly and efficiently.   <\/p>\n<p><strong>2be<\/strong>:<br \/>\nExactly, that was also what we learned: the first digital report in particular requires a lot of preparatory work in terms of structure and planning because it is not as flexible as a print product.<\/p>\n<p><strong>Thomas Heuchling<\/strong>:<br \/>\nExactly. And it&#8217;s worth making a conscious decision at the start about which content works digitally and which is better outsourced. This saves you detours in the end.  <\/p>\n<p><strong>2be<\/strong>:<br \/>\nYes, it was an exciting process for us. We learned a lot, it was fun and I&#8217;m proud that we were able to implement it so successfully together. Now I&#8217;m delighted that we can go online.  <\/p>\n<p><strong>Thomas Heuchling<\/strong>:<br \/>\nMe too.<\/p>\n<p><strong><br \/>\nCurious now?<\/strong><br \/>\nOur contact persons will be happy to help:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9691 alignleft\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/Markenwand-Referenzen-Matthias-Brinkmann-2be-die-markenmacher-300x225-1.jpg\" alt=\"\" width=\"105\" height=\"89\"><\/p>\n<p><strong>Matthias Brinkmann<\/strong><br \/>\n+49 911 47494949<br \/>\n<a href=\"mailto:brinkmann@twobe.de\">brinkmann@twobe.de<\/a><br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/matthiasbrinkmann\/\">LinkedIn<\/a><\/p>\n<p data-start=\"1504\" data-end=\"1599\">\n","protected":false},"excerpt":{"rendered":"<p>The Joseph Foundation has published its 2024 annual report for the first time not in print or as a PDF, but consistently digitally as a website. The company is thus [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[124],"tags":[695,694,438,147],"class_list":["post-15939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news-en","tag-annual-report","tag-digital-annual-report","tag-digitization","tag-website-en-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital annual report: Premiere as a website<\/title>\n<meta name=\"description\" content=\"The Joseph Foundation is now using a new format for its annual report: a website. An interview with Thomas Heuchling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2be-markenmacher.de\/en\/2025\/09\/19\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital annual report: Premiere as a website\" \/>\n<meta property=\"og:description\" content=\"The Joseph Foundation is now using a new format for its annual report: a website. An interview with Thomas Heuchling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2be-markenmacher.de\/en\/2025\/09\/19\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\/\" \/>\n<meta property=\"og:site_name\" content=\"2be Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-19T14:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-19T14:09:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/digitale-premiere-joseph-stiftung-geschaeftsbericht-website-news-2be-die-markenmacher-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"615\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katharina Zauner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katharina Zauner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/09\\\/19\\\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/09\\\/19\\\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\\\/\"},\"author\":{\"name\":\"Katharina Zauner\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#\\\/schema\\\/person\\\/cbe30fbbffdbf9a19440d4512f10d8f4\"},\"headline\":\"Digital premiere at the Joseph Foundation: annual report as a website\",\"datePublished\":\"2025-09-19T14:00:03+00:00\",\"dateModified\":\"2025-09-19T14:09:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/09\\\/19\\\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\\\/\"},\"wordCount\":927,\"image\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/09\\\/19\\\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/digitale-premiere-joseph-stiftung-geschaeftsbericht-website-news-2be-die-markenmacher-1.jpg\",\"keywords\":[\"Annual Report\",\"digital annual report\",\"Digitization\",\"website\"],\"articleSection\":[\"latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/09\\\/19\\\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\\\/\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/09\\\/19\\\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\\\/\",\"name\":\"Digital annual report: Premiere as a website\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/09\\\/19\\\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/09\\\/19\\\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/digitale-premiere-joseph-stiftung-geschaeftsbericht-website-news-2be-die-markenmacher-1.jpg\",\"datePublished\":\"2025-09-19T14:00:03+00:00\",\"dateModified\":\"2025-09-19T14:09:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#\\\/schema\\\/person\\\/cbe30fbbffdbf9a19440d4512f10d8f4\"},\"description\":\"The Joseph Foundation is now using a new format for its annual report: a website. An interview with Thomas Heuchling.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/09\\\/19\\\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/09\\\/19\\\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/09\\\/19\\\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\\\/#primaryimage\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/digitale-premiere-joseph-stiftung-geschaeftsbericht-website-news-2be-die-markenmacher-1.jpg\",\"contentUrl\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/digitale-premiere-joseph-stiftung-geschaeftsbericht-website-news-2be-die-markenmacher-1.jpg\",\"width\":1400,\"height\":615,\"caption\":\"From annual report to website: thinking digitally together\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/09\\\/19\\\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/homepage-branding\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital premiere at the Joseph Foundation: annual report as a website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/\",\"name\":\"2be Website\",\"description\":\"Sichtbarkeit erh\u00f6hen und Umsatz steigern\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#\\\/schema\\\/person\\\/cbe30fbbffdbf9a19440d4512f10d8f4\",\"name\":\"Katharina Zauner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g\",\"caption\":\"Katharina Zauner\"},\"description\":\"Art Director \\\/ Projektmanagerin Marke, Konzeption und Design\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/author\\\/zaunertwobe-de\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital annual report: Premiere as a website","description":"The Joseph Foundation is now using a new format for its annual report: a website. An interview with Thomas Heuchling.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2be-markenmacher.de\/en\/2025\/09\/19\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\/","og_locale":"en_US","og_type":"article","og_title":"Digital annual report: Premiere as a website","og_description":"The Joseph Foundation is now using a new format for its annual report: a website. An interview with Thomas Heuchling.","og_url":"https:\/\/2be-markenmacher.de\/en\/2025\/09\/19\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\/","og_site_name":"2be Website","article_published_time":"2025-09-19T14:00:03+00:00","article_modified_time":"2025-09-19T14:09:35+00:00","og_image":[{"width":1400,"height":615,"url":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/digitale-premiere-joseph-stiftung-geschaeftsbericht-website-news-2be-die-markenmacher-1.jpg","type":"image\/jpeg"}],"author":"Katharina Zauner","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katharina Zauner","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/2be-markenmacher.de\/en\/2025\/09\/19\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\/#article","isPartOf":{"@id":"https:\/\/2be-markenmacher.de\/en\/2025\/09\/19\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\/"},"author":{"name":"Katharina Zauner","@id":"https:\/\/2be-markenmacher.de\/en\/#\/schema\/person\/cbe30fbbffdbf9a19440d4512f10d8f4"},"headline":"Digital premiere at the Joseph Foundation: annual report as a website","datePublished":"2025-09-19T14:00:03+00:00","dateModified":"2025-09-19T14:09:35+00:00","mainEntityOfPage":{"@id":"https:\/\/2be-markenmacher.de\/en\/2025\/09\/19\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\/"},"wordCount":927,"image":{"@id":"https:\/\/2be-markenmacher.de\/en\/2025\/09\/19\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\/#primaryimage"},"thumbnailUrl":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/digitale-premiere-joseph-stiftung-geschaeftsbericht-website-news-2be-die-markenmacher-1.jpg","keywords":["Annual Report","digital annual report","Digitization","website"],"articleSection":["latest news"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/2be-markenmacher.de\/en\/2025\/09\/19\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\/","url":"https:\/\/2be-markenmacher.de\/en\/2025\/09\/19\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\/","name":"Digital annual report: Premiere as a website","isPartOf":{"@id":"https:\/\/2be-markenmacher.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/2be-markenmacher.de\/en\/2025\/09\/19\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\/#primaryimage"},"image":{"@id":"https:\/\/2be-markenmacher.de\/en\/2025\/09\/19\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\/#primaryimage"},"thumbnailUrl":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/digitale-premiere-joseph-stiftung-geschaeftsbericht-website-news-2be-die-markenmacher-1.jpg","datePublished":"2025-09-19T14:00:03+00:00","dateModified":"2025-09-19T14:09:35+00:00","author":{"@id":"https:\/\/2be-markenmacher.de\/en\/#\/schema\/person\/cbe30fbbffdbf9a19440d4512f10d8f4"},"description":"The Joseph Foundation is now using a new format for its annual report: a website. An interview with Thomas Heuchling.","breadcrumb":{"@id":"https:\/\/2be-markenmacher.de\/en\/2025\/09\/19\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2be-markenmacher.de\/en\/2025\/09\/19\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/2be-markenmacher.de\/en\/2025\/09\/19\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\/#primaryimage","url":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/digitale-premiere-joseph-stiftung-geschaeftsbericht-website-news-2be-die-markenmacher-1.jpg","contentUrl":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/digitale-premiere-joseph-stiftung-geschaeftsbericht-website-news-2be-die-markenmacher-1.jpg","width":1400,"height":615,"caption":"From annual report to website: thinking digitally together"},{"@type":"BreadcrumbList","@id":"https:\/\/2be-markenmacher.de\/en\/2025\/09\/19\/digital-premiere-at-the-joseph-foundation-annual-report-as-a-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/2be-markenmacher.de\/en\/homepage-branding\/"},{"@type":"ListItem","position":2,"name":"Digital premiere at the Joseph Foundation: annual report as a website"}]},{"@type":"WebSite","@id":"https:\/\/2be-markenmacher.de\/en\/#website","url":"https:\/\/2be-markenmacher.de\/en\/","name":"2be Website","description":"Sichtbarkeit erh\u00f6hen und Umsatz steigern","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2be-markenmacher.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/2be-markenmacher.de\/en\/#\/schema\/person\/cbe30fbbffdbf9a19440d4512f10d8f4","name":"Katharina Zauner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g","caption":"Katharina Zauner"},"description":"Art Director \/ Projektmanagerin Marke, Konzeption und Design","url":"https:\/\/2be-markenmacher.de\/en\/author\/zaunertwobe-de\/"}]}},"_links":{"self":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts\/15939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/comments?post=15939"}],"version-history":[{"count":1,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts\/15939\/revisions"}],"predecessor-version":[{"id":15944,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts\/15939\/revisions\/15944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/media\/15938"}],"wp:attachment":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/media?parent=15939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/categories?post=15939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/tags?post=15939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}