{"id":15869,"date":"2025-08-22T14:16:31","date_gmt":"2025-08-22T12:16:31","guid":{"rendered":"https:\/\/2be-markenmacher.de\/2025\/08\/22\/marketing-sales-where-does-ai-help-with-automation\/"},"modified":"2025-08-22T14:16:31","modified_gmt":"2025-08-22T12:16:31","slug":"marketing-sales-where-does-ai-help-with-automation","status":"publish","type":"post","link":"https:\/\/2be-markenmacher.de\/en\/2025\/08\/22\/marketing-sales-where-does-ai-help-with-automation\/","title":{"rendered":"Marketing &amp; sales: where does AI help with automation?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">Min.<\/span><\/span><p>Every marketing and sales department has its own strengths &#8211; but also its own construction sites. There are often problems at the interfaces in particular: information does not flow smoothly, processes take too long or responsibilities are unclear. This is precisely where artificial intelligence (AI) can provide support and significantly simplify processes.  <\/p>\n<h3>AI in marketing: smart automation of standard tasks<\/h3>\n<p>In collaboration with AI specialists (e.g. from Rabbit Hole), we have already developed numerous solutions that take care of routine tasks. In the social media sector in particular, it quickly becomes clear how much time can be saved: <\/p>\n<ul>\n<li>AI creates initial text drafts that only need to be adapted.<\/li>\n<li>Graphics, image ideas and postings can be prepared automatically.<\/li>\n<li>AI can even take over the technical post to a large extent.<\/li>\n<li>This saves resources and gives editors the opportunity to concentrate on creative and strategic tasks<\/li>\n<\/ul>\n<h3>Better collaboration: linking marketing &amp; sales through AI<\/h3>\n<p>It gets exciting when AI not only takes over individual tasks, but also links marketing and sales more closely together. After all, a well-coordinated workflow increases productivity and efficiency in both areas. <\/p>\n<p><strong>Possible fields of application<\/strong>:<\/p>\n<ul>\n<li>Creation of publications (print &amp; digital)<\/li>\n<li>Planning and organization of events, seminars or webinars<\/li>\n<li>Automated coordination of campaigns between sales and marketing<\/li>\n<\/ul>\n<h3>Conclusion: AI as a team player in the company<\/h3>\n<p>AI is not an end in itself, but a tool for making internal processes smarter. Used correctly, it ensures that marketing and sales no longer work side by side, but together &#8211; more efficiently, more productively and with clearly noticeable added value. <\/p>\n<p><strong>Curious now?<\/strong><br \/>\nOur contact persons will be happy to help:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9691 alignleft\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/Markenwand-Referenzen-Matthias-Brinkmann-2be-die-markenmacher-300x225-1.jpg\" alt=\"\" width=\"105\" height=\"89\"><\/p>\n<p><strong>Matthias Brinkmann<\/strong><br \/>\n+49 911 47494949<br \/>\n<a href=\"mailto:brinkmann@twobe.de\">brinkmann@twobe.de<\/a><br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/matthiasbrinkmann\/\">LinkedIn<\/a><\/p>\n<p data-start=\"1504\" data-end=\"1599\">\n","protected":false},"excerpt":{"rendered":"<p>Every marketing and sales department has its own strengths &#8211; but also its own construction sites. There are often problems at the interfaces in particular: information does not flow smoothly, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[128],"tags":[572,683,465,528,217,257,682],"class_list":["post-15869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-routine-en","tag-automation","tag-customer-communication","tag-ki-en","tag-marketing-en","tag-sales","tag-social-media-en","tag-workflow-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing &amp; 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