{"id":15831,"date":"2025-08-01T14:25:55","date_gmt":"2025-08-01T12:25:55","guid":{"rendered":"https:\/\/2be-markenmacher.de\/2025\/08\/01\/when-a-logo-says-more-than-1000-words\/"},"modified":"2025-08-01T14:25:55","modified_gmt":"2025-08-01T12:25:55","slug":"when-a-logo-says-more-than-1000-words","status":"publish","type":"post","link":"https:\/\/2be-markenmacher.de\/en\/2025\/08\/01\/when-a-logo-says-more-than-1000-words\/","title":{"rendered":"When a logo says more than 1000 words"},"content":{"rendered":"<\/span> 3<\/span> Min.<\/span><\/span>

The parish “Evangelisch am Schmausenbuck<\/strong><\/a>” has a new logo – and it is much more than just a pretty picture. It is the visual result of a creative process that makes the identity, values and future vision of a congregation visible. Together with a great student creative team – Hanna<\/a><\/strong>, Linda<\/strong><\/a> and Joana<\/a><\/strong> – we at 2be were able to develop this visual identity. The result is more than just a logo: a strong symbol of community, change and faith. <\/p>\n

For us as brand makers, a good logo is not just design. It translates values, generates recognition and creates trust – at first glance. <\/p>\n

This is a special task, especially for a church congregation: How do you make faith visible? How do you show openness, solidarity and modernity in a clear, simple form? These are precisely the questions we explored together with the team. <\/p>\n

\"Joint<\/p>\n

Co-creation instead of briefing<\/h3>\n

It was clear from the outset that this project thrives on genuine collaboration. That’s why we deliberately kept the process open. The student team – Hanna, Linda and Joana – developed ideas, took feedback on board and created a logo in several stages that everyone could support. We are particularly proud of how much professionalism and creative clarity the three of them brought to the table. Joana had already completed her media design studies at the time, while Linda and Hanna were still studying. Together they complemented each other perfectly. <\/p>\n

A strong logo speaks immediately – even before any text or explanation follows. It conveys values, emotions and the character of a brand or organization. The clear, geometric shape of the “Evangelisch am Schmausenbuck<\/strong>” logo stands for structure and modernity. The choice of color shows: This is where new beginnings and tradition meet. <\/p>\n

One of the most exciting questions in the design process was the choice of color. Why purple? Because it has tradition as a “church color” and at the same time radiates emotional depth. In combination with bold color accents, the result is a color scheme that embodies freshness, openness and change – in keeping with the spirit of the church. <\/p>\n

\"Logo<\/p>\n

Rethinking the church – also in design<\/h3>\n

What does “church” mean for young people today? For Hanna, it is a place of community and reflection – but also a space for innovation. The new logo was intended to express precisely this connection between past and future. A successful example of how design becomes a dialog between tradition and zeitgeist. <\/p>\n

Conclusion: A logo that is more than just beautiful<\/strong><\/p>\n

The new logo of “Evangelisch am Schmausenbuck” shows how visual identity strengthens modern communication – also (and especially) in the church sector. We at 2be markenmacher are proud to have accompanied this creative process – from the initial idea to the finished symbol. <\/p>\n

Curious now?<\/strong>
\nOur contact persons will be happy to help:<\/p>\n

\"\"<\/p>\n

Matthias Brinkmann<\/strong>
\n+49 911 47494949
\nbrinkmann@twobe.de<\/a>
\nLinkedIn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The parish “Evangelisch am Schmausenbuck” has a new logo – and it is much more than just a pretty picture. It is the visual result of a creative process that […]<\/p>\n","protected":false},"author":3,"featured_media":15827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[123],"tags":[251,673,358,672,675,674],"class_list":["post-15831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-development-en","tag-brand-development","tag-church","tag-corporate-design-en","tag-logo-en","tag-logo-design","tag-protestant"],"acf":[],"yoast_head":"\nLogo development for "Evangelisch am Schmausenbuck"<\/title>\n<meta name=\"description\" content=\"How the modern logo for "Evangelisch am Schmausenbuck" came about - and the creative power behind it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2be-markenmacher.de\/en\/2025\/08\/01\/when-a-logo-says-more-than-1000-words\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logo development for "Evangelisch am Schmausenbuck"\" \/>\n<meta property=\"og:description\" content=\"How the modern logo for "Evangelisch am Schmausenbuck" came about - and the creative power behind it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2be-markenmacher.de\/en\/2025\/08\/01\/when-a-logo-says-more-than-1000-words\/\" \/>\n<meta property=\"og:site_name\" content=\"2be Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-01T12:25:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/2be-News-Headerbild-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"615\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katharina Zauner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katharina Zauner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/08\\\/01\\\/when-a-logo-says-more-than-1000-words\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/08\\\/01\\\/when-a-logo-says-more-than-1000-words\\\/\"},\"author\":{\"name\":\"Katharina Zauner\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#\\\/schema\\\/person\\\/cbe30fbbffdbf9a19440d4512f10d8f4\"},\"headline\":\"When a logo says more than 1000 words\",\"datePublished\":\"2025-08-01T12:25:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/08\\\/01\\\/when-a-logo-says-more-than-1000-words\\\/\"},\"wordCount\":486,\"image\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/08\\\/01\\\/when-a-logo-says-more-than-1000-words\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/2be-News-Headerbild-3.jpg\",\"keywords\":[\"Brand development\",\"Church\",\"Corporate Design\",\"Logo\",\"Logo design\",\"Protestant\"],\"articleSection\":[\"Brand development\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/08\\\/01\\\/when-a-logo-says-more-than-1000-words\\\/\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/08\\\/01\\\/when-a-logo-says-more-than-1000-words\\\/\",\"name\":\"Logo development for \\\"Evangelisch am Schmausenbuck\\\"\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/08\\\/01\\\/when-a-logo-says-more-than-1000-words\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/08\\\/01\\\/when-a-logo-says-more-than-1000-words\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/2be-News-Headerbild-3.jpg\",\"datePublished\":\"2025-08-01T12:25:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#\\\/schema\\\/person\\\/cbe30fbbffdbf9a19440d4512f10d8f4\"},\"description\":\"How the modern logo for \\\"Evangelisch am Schmausenbuck\\\" came about - and the creative power behind it.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/08\\\/01\\\/when-a-logo-says-more-than-1000-words\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/08\\\/01\\\/when-a-logo-says-more-than-1000-words\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/08\\\/01\\\/when-a-logo-says-more-than-1000-words\\\/#primaryimage\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/2be-News-Headerbild-3.jpg\",\"contentUrl\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/2be-News-Headerbild-3.jpg\",\"width\":1400,\"height\":615,\"caption\":\"Joint success: The creative project group working on the new community logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2025\\\/08\\\/01\\\/when-a-logo-says-more-than-1000-words\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/homepage-branding\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"When a logo says more than 1000 words\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/\",\"name\":\"2be Website\",\"description\":\"Sichtbarkeit erh\u00f6hen und Umsatz steigern\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#\\\/schema\\\/person\\\/cbe30fbbffdbf9a19440d4512f10d8f4\",\"name\":\"Katharina Zauner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g\",\"caption\":\"Katharina Zauner\"},\"description\":\"Art Director \\\/ Projektmanagerin Marke, Konzeption und Design\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/author\\\/zaunertwobe-de\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Logo development for \"Evangelisch am Schmausenbuck\"","description":"How the modern logo for \"Evangelisch am Schmausenbuck\" came about - and the creative power behind it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2be-markenmacher.de\/en\/2025\/08\/01\/when-a-logo-says-more-than-1000-words\/","og_locale":"en_US","og_type":"article","og_title":"Logo development for \"Evangelisch am Schmausenbuck\"","og_description":"How the modern logo for \"Evangelisch am Schmausenbuck\" came about - and the creative power behind it.","og_url":"https:\/\/2be-markenmacher.de\/en\/2025\/08\/01\/when-a-logo-says-more-than-1000-words\/","og_site_name":"2be Website","article_published_time":"2025-08-01T12:25:55+00:00","og_image":[{"width":1400,"height":615,"url":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/2be-News-Headerbild-3.jpg","type":"image\/jpeg"}],"author":"Katharina Zauner","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katharina Zauner","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/2be-markenmacher.de\/en\/2025\/08\/01\/when-a-logo-says-more-than-1000-words\/#article","isPartOf":{"@id":"https:\/\/2be-markenmacher.de\/en\/2025\/08\/01\/when-a-logo-says-more-than-1000-words\/"},"author":{"name":"Katharina Zauner","@id":"https:\/\/2be-markenmacher.de\/en\/#\/schema\/person\/cbe30fbbffdbf9a19440d4512f10d8f4"},"headline":"When a logo says more than 1000 words","datePublished":"2025-08-01T12:25:55+00:00","mainEntityOfPage":{"@id":"https:\/\/2be-markenmacher.de\/en\/2025\/08\/01\/when-a-logo-says-more-than-1000-words\/"},"wordCount":486,"image":{"@id":"https:\/\/2be-markenmacher.de\/en\/2025\/08\/01\/when-a-logo-says-more-than-1000-words\/#primaryimage"},"thumbnailUrl":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/2be-News-Headerbild-3.jpg","keywords":["Brand development","Church","Corporate Design","Logo","Logo design","Protestant"],"articleSection":["Brand development"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/2be-markenmacher.de\/en\/2025\/08\/01\/when-a-logo-says-more-than-1000-words\/","url":"https:\/\/2be-markenmacher.de\/en\/2025\/08\/01\/when-a-logo-says-more-than-1000-words\/","name":"Logo development for \"Evangelisch am Schmausenbuck\"","isPartOf":{"@id":"https:\/\/2be-markenmacher.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/2be-markenmacher.de\/en\/2025\/08\/01\/when-a-logo-says-more-than-1000-words\/#primaryimage"},"image":{"@id":"https:\/\/2be-markenmacher.de\/en\/2025\/08\/01\/when-a-logo-says-more-than-1000-words\/#primaryimage"},"thumbnailUrl":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/2be-News-Headerbild-3.jpg","datePublished":"2025-08-01T12:25:55+00:00","author":{"@id":"https:\/\/2be-markenmacher.de\/en\/#\/schema\/person\/cbe30fbbffdbf9a19440d4512f10d8f4"},"description":"How the modern logo for \"Evangelisch am Schmausenbuck\" came about - and the creative power behind it.","breadcrumb":{"@id":"https:\/\/2be-markenmacher.de\/en\/2025\/08\/01\/when-a-logo-says-more-than-1000-words\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2be-markenmacher.de\/en\/2025\/08\/01\/when-a-logo-says-more-than-1000-words\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/2be-markenmacher.de\/en\/2025\/08\/01\/when-a-logo-says-more-than-1000-words\/#primaryimage","url":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/2be-News-Headerbild-3.jpg","contentUrl":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/2be-News-Headerbild-3.jpg","width":1400,"height":615,"caption":"Joint success: The creative project group working on the new community logo"},{"@type":"BreadcrumbList","@id":"https:\/\/2be-markenmacher.de\/en\/2025\/08\/01\/when-a-logo-says-more-than-1000-words\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/2be-markenmacher.de\/en\/homepage-branding\/"},{"@type":"ListItem","position":2,"name":"When a logo says more than 1000 words"}]},{"@type":"WebSite","@id":"https:\/\/2be-markenmacher.de\/en\/#website","url":"https:\/\/2be-markenmacher.de\/en\/","name":"2be Website","description":"Sichtbarkeit erh\u00f6hen und Umsatz steigern","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2be-markenmacher.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/2be-markenmacher.de\/en\/#\/schema\/person\/cbe30fbbffdbf9a19440d4512f10d8f4","name":"Katharina Zauner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g","caption":"Katharina Zauner"},"description":"Art Director \/ Projektmanagerin Marke, Konzeption und Design","url":"https:\/\/2be-markenmacher.de\/en\/author\/zaunertwobe-de\/"}]}},"_links":{"self":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts\/15831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/comments?post=15831"}],"version-history":[{"count":0,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts\/15831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/media\/15827"}],"wp:attachment":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/media?parent=15831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/categories?post=15831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/tags?post=15831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}