{"id":15678,"date":"2025-07-04T11:30:41","date_gmt":"2025-07-04T09:30:41","guid":{"rendered":"https:\/\/2be-markenmacher.de\/2025\/07\/04\/brand-identities-setting-the-framework-implementing-it-together\/"},"modified":"2025-07-04T11:30:41","modified_gmt":"2025-07-04T09:30:41","slug":"brand-identities-setting-the-framework-implementing-it-together","status":"publish","type":"post","link":"https:\/\/2be-markenmacher.de\/en\/2025\/07\/04\/brand-identities-setting-the-framework-implementing-it-together\/","title":{"rendered":"Brand identities: setting the framework, implementing it together"},"content":{"rendered":"<\/span> 2<\/span> Min.<\/span><\/span>

Above all, brand work means gathering insights and implementing them consistently. The further the brand is developed, the more important it is to define a clear framework. This is the only way to plan and implement the next steps in a well-structured manner. <\/p>\n

The management level sets the direction<\/h3>\n

This framework should always be defined by the management or the board. This is the only way to maintain the necessary discipline – both in terms of content and technology. This creates the basis for many employees to actively participate and shape the brand together. It is important to remember that practice always comes before theory. A brand that is not practiced as a matter of course in everyday life will eventually become more of a burden than a motivation. <\/p>\n

\"2be<\/p>\n

Involve everyone for more success<\/h3>\n

To ensure that the brand is truly supported by everyone, as many employees as possible should be involved in the process. This applies not only to the corporate brand, but also to the employer brand. <\/p>\n

Unity between corporate and employer brand<\/h3>\n

Brand work is particularly successful when the gap between the corporate brand and the employer brand is kept as small as possible. In theory, a distinction is often made between these two brands. In practice, however, this separation is usually artificial and quickly appears fake – especially if the differences are large. <\/p>\n

This artificiality becomes apparent at the latest when an applicant becomes an employee. They realize that the promised values do not match the reality, which makes the brand seem untrustworthy. <\/p>\n

\"From<\/p>\n

Curious now?<\/strong>
\nOur contact persons will be happy to help:<\/p>\n

\"\"<\/p>\n

Matthias Brinkmann<\/strong>
\n+49 911 47494949
\nbrinkmann@twobe.de<\/a>
\nLinkedIn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Above all, brand work means gathering insights and implementing them consistently. The further the brand is developed, the more important it is to define a clear framework. This is the […]<\/p>\n","protected":false},"author":3,"featured_media":15662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[140],"tags":[652,650,500,499,651],"class_list":["post-15678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pitch-support","tag-brand-building","tag-brand-identity","tag-brand-strategy","tag-branding-en","tag-corporate-brand"],"acf":[],"yoast_head":"\nBrand 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