{"id":14171,"date":"2024-10-18T13:22:29","date_gmt":"2024-10-18T11:22:29","guid":{"rendered":"https:\/\/2be-markenmacher.de\/2024\/10\/18\/accelerating-the-sales-of-the-future-with-ai-and-performance-marketing\/"},"modified":"2024-10-18T15:17:51","modified_gmt":"2024-10-18T13:17:51","slug":"accelerating-the-sales-of-the-future-with-ai-and-performance-marketing","status":"publish","type":"post","link":"https:\/\/2be-markenmacher.de\/en\/2024\/10\/18\/accelerating-the-sales-of-the-future-with-ai-and-performance-marketing\/","title":{"rendered":"Accelerating the sales of the future with AI and performance marketing"},"content":{"rendered":"<\/span> 2<\/span> Min.<\/span><\/span>

The fact that the linking of sales work and AI tools is currently a hot topic was already evident from the lively participation in our first event and the feedback we received. This was more than just a good omen for a second event on the topic of “Accelerating digital sales with performance marketing and AI<\/a><\/strong>“, which was again held on October 9, 2024 in the co-working space “Oskar9<\/a>” – and this time, too, with a high level of physical and mental participation. Achieving real progress in sales is always a highly relevant business topic, especially when the focus is on practice, as was the case here. <\/p>\n

Successful kick-off event shows great interest<\/h3>\n

The combination of sales work and AI tools is currently a hotly debated topic, as the high level of participation and positive feedback at the first event<\/a> showed. This response laid the foundation for a second event, which again focused on the topic of “Accelerating digital sales with performance marketing and AI”. <\/p>\n

A real-life example was used to illustrate the sales activities of a manufacturer in the automotive industry with the use of performance marketing measures. The scope ranged from the acquisition of new customers via post and email to the design of search engine-optimized landing pages through to making appointments and sending out quotations. <\/p>\n

Identify and use optimal sales channels<\/h3>\n

The decisive “competence” that performance marketing offers here is the identification of processes on the one hand and sales channels on the other, on which sales can develop optimally. Are we more likely to achieve our goal by using classic analog sales channels, or are social media channels, for example, particularly promising as a supplement or even as the main channel? <\/p>\n

The subsequent discussion on the topic was equally focused on benefits and objectives. In particular, the additional AI tools that can be used today to enhance sales and increase turnover were discussed. <\/p>\n

 <\/p>\n

Curious now?<\/strong>
\nOur contact persons will be pleased to help you:<\/p>\n

\"\"Matthias Brinkmann<\/strong>
\n+49 (0)911 \/ 47 49 49 51
\nbrinkmann@twobe.de<\/a>
\nLinkedIn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The fact that the linking of sales work and AI tools is currently a hot topic was already evident from the lively participation in our first event and the feedback 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