{"id":13113,"date":"2024-08-23T15:27:44","date_gmt":"2024-08-23T13:27:44","guid":{"rendered":"https:\/\/2be-markenmacher.de\/2024\/08\/23\/ai-in-german-challenges-and-innovations\/"},"modified":"2024-08-23T15:27:44","modified_gmt":"2024-08-23T13:27:44","slug":"ai-in-german-challenges-and-innovations","status":"publish","type":"post","link":"https:\/\/2be-markenmacher.de\/en\/2024\/08\/23\/ai-in-german-challenges-and-innovations\/","title":{"rendered":"AI in German: challenges and innovations"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">Min.<\/span><\/span><p>We live in an exciting world where technology is shaping the way we communicate and AI-powered language models are playing an increasingly important role. <a href=\"https:\/\/www.bitkom.org\/Presse\/Presseinformation\/Deutsche-Wirtschaft-drueckt-bei-Kuenstlicher-Intelligenz-aufs-Tempo\">According to a survey from 2023<\/a>, 74% of German companies say they see potential in speech recognition technologies, while 70% rate the generative potential of AI for text, images or music as high. We at 2be are also actively using AI language models because we are convinced that they optimize our <a href=\"https:\/\/2be-markenmacher.de\/veranstaltung\/ki-im-prozess-und-vertrieb\/\">work processes<\/a> and enable innovative solutions.  <\/p>\n<h3>The challenges of international AI models for the German market<\/h3>\n<p> Whether <a href=\"https:\/\/chatgpt.com\/\">ChatGPT<\/a>, <a href=\"https:\/\/claude.ai\">Claude<\/a> or <a href=\"https:\/\/gemini.google.com\/?hl=de\">Gemini<\/a> &#8211; models of this type differ, but have one crucial thing in common: they are mainly based on English-language data. This raises an important question, especially for us in Germany: Is this a problem? Under certain circumstances, this can lead to difficulties.   <\/p>\n<ul>\n<li>When texts are generated by AI models that are not specially trained for German, there is a risk that the texts will sound generic and average rather than nuanced and idiomatic.<\/li>\n<li>Another aspect that should be taken into account is the different quality of the answers. The English answers are often more detailed and precise, while the German answers sometimes remain more vague or omit important details. <\/li>\n<li>Especially in specialist contexts or with newer terms, AI often reaches its limits. This can lead to newly introduced terms or specific specialist terminology not being correctly recognized or used. <\/li>\n<\/ul>\n<p> The quality of an AI model depends largely on the training data. For languages such as German, which have less online data in global comparison, this is a natural handicap.  <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13104\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/chatgpt-sprachen-news-2be-die-markenmacher.png\" alt=\"\" width=\"1920\" height=\"1249\" srcset=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/chatgpt-sprachen-news-2be-die-markenmacher.png 1920w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/chatgpt-sprachen-news-2be-die-markenmacher-300x195.png 300w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/chatgpt-sprachen-news-2be-die-markenmacher-1030x670.png 1030w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/chatgpt-sprachen-news-2be-die-markenmacher-768x500.png 768w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/chatgpt-sprachen-news-2be-die-markenmacher-1536x999.png 1536w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/chatgpt-sprachen-news-2be-die-markenmacher-1500x976.png 1500w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/chatgpt-sprachen-news-2be-die-markenmacher-705x459.png 705w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3>Local solutions for global technology?<\/h3>\n<p> However, there are already solutions to this problem: Research institutes are collecting more diverse and high-quality German texts in order to train AI models more comprehensively. The involvement of native speakers is also increasingly being considered, and work is also being done on isolated models that not only speak &#8220;generic German&#8221;, but also understand dialects or focus on specialist languages, for example.  <\/p>\n<h3>Synthetic data: Between efficiency and challenges<\/h3>\n<p> This is where synthetic data comes into play. They offer the opportunity to effectively close the gaps in the training data. Our forecast: within the next few months, synthetic data sets will become one of the most important topics in the world of AI.   <\/p>\n<h3>What is synthetic data?<\/h3>\n<p> Synthetic data is artificially generated information that mimics real data. It is used to train AI models when real data is difficult to obtain or there are data protection concerns. Synthetic data is a double-edged sword: The use of synthetic data offers you a number of advantages. One advantage is the protection of privacy, as no real user data is used. They also allow you to simulate a wide range of scenarios, for example from rare dialects to specific expressions. They are also available in large quantities, making them a cost-effective solution. However, generating high-quality, realistic data is technically challenging. Poor quality data can lead to erroneous or biased AI models, which has a detrimental effect on results. Another risk is overgeneralization, which could miss real linguistic nuances and complexities. However, if used carefully, they have the potential to significantly improve the technology.          <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13109\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/ki-auf-deutsch-news-2be-die-markenmacher.jpg\" alt=\"\" width=\"1400\" height=\"785\" srcset=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/ki-auf-deutsch-news-2be-die-markenmacher.jpg 1400w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/ki-auf-deutsch-news-2be-die-markenmacher-300x168.jpg 300w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/ki-auf-deutsch-news-2be-die-markenmacher-1030x578.jpg 1030w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/ki-auf-deutsch-news-2be-die-markenmacher-768x431.jpg 768w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/ki-auf-deutsch-news-2be-die-markenmacher-705x395.jpg 705w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<h3>The Masakhane project and its global significance<\/h3>\n<p> One example of how community and new data sets can be used to improve language models is the <a href=\"https:\/\/www.masakhane.io\">Masakhane project<\/a>. This project aims to develop machine translation models specifically for African languages. Masakhane focuses on capturing the diversity and nuances of local dialects and languages such as Yoruba, Swahili or Amharic. To do this, the project works closely with communities to collect real and diverse language data. These examples show that through collaboration and the use of advanced data collection methods, cultural inclusion and technological innovation can go hand in hand.     <\/p>\n<h3>Ready for the future of AI?<\/h3>\n<p>  The development of AI models that fully support the German language is a crucial step for digital transformation in Germany.<br \/>\nWant to find out how your business can benefit from these advances?<br \/>\nContact us at 2be to find out more about our AI-based solutions. <strong>Curious to find out more?<\/strong> Our contacts will be happy to help you: <img loading=\"lazy\" decoding=\"async\" class=\"ls-is-cached lazyloaded wp-image-10667 alignleft\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/1675439476005.jpg\" alt=\"Katharina Zauner\" width=\"104\" height=\"104\" data-src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/Markenwand-Referenzen-Matthias-Brinkmann-2be-die-markenmacher-300x225-1.jpg\" srcset=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/1675439476005.jpg 800w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/1675439476005-300x300.jpg 300w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/1675439476005-80x80.jpg 80w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/1675439476005-768x768.jpg 768w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/1675439476005-36x36.jpg 36w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/1675439476005-180x180.jpg 180w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/1675439476005-705x705.jpg 705w\" sizes=\"auto, (max-width: 104px) 100vw, 104px\" \/><strong>Katharina Zauner<\/strong> +49 (0)911 \/ 47 49 49 53<a href=\"https:\/\/www.linkedin.com\/in\/katharina-zauner-296415264\/\">zauner@twobe.deLinkedIn<\/a>  <\/p>\n<p><em> <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We live in an exciting world where technology is shaping the way we communicate and AI-powered language models are playing an increasingly important role. According to a survey from 2023, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[128,124],"tags":[328,460,461,458,459],"class_list":["post-13113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-routine-en","category-latest-news-en","tag-ai","tag-digitale-transformation-en","tag-language-data","tag-language-models","tag-synthetic-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI in German: challenges and innovations<\/title>\n<meta name=\"description\" content=\"Find out how AI language models are influencing the market, what challenges there are and what solutions and approaches are available.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2be-markenmacher.de\/en\/2024\/08\/23\/ai-in-german-challenges-and-innovations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI in German: challenges and innovations\" \/>\n<meta property=\"og:description\" content=\"Find out how AI language models are influencing the market, what challenges there are and what solutions and approaches are available.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2be-markenmacher.de\/en\/2024\/08\/23\/ai-in-german-challenges-and-innovations\/\" \/>\n<meta property=\"og:site_name\" content=\"2be Website\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-23T13:27:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/header-ki-auf-deutsch-news-2be-die-markenmacher.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1030\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katharina Zauner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katharina Zauner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/08\\\/23\\\/ai-in-german-challenges-and-innovations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/08\\\/23\\\/ai-in-german-challenges-and-innovations\\\/\"},\"author\":{\"name\":\"Katharina Zauner\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#\\\/schema\\\/person\\\/cbe30fbbffdbf9a19440d4512f10d8f4\"},\"headline\":\"AI in German: challenges and innovations\",\"datePublished\":\"2024-08-23T13:27:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/08\\\/23\\\/ai-in-german-challenges-and-innovations\\\/\"},\"wordCount\":698,\"image\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/08\\\/23\\\/ai-in-german-challenges-and-innovations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/header-ki-auf-deutsch-news-2be-die-markenmacher.jpg\",\"keywords\":[\"AI\",\"Digitale Transformation\",\"Language data\",\"Language models\",\"Synthetic data\"],\"articleSection\":[\"Digital Routine\",\"latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/08\\\/23\\\/ai-in-german-challenges-and-innovations\\\/\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/08\\\/23\\\/ai-in-german-challenges-and-innovations\\\/\",\"name\":\"AI in German: challenges and innovations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/08\\\/23\\\/ai-in-german-challenges-and-innovations\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/08\\\/23\\\/ai-in-german-challenges-and-innovations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/header-ki-auf-deutsch-news-2be-die-markenmacher.jpg\",\"datePublished\":\"2024-08-23T13:27:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#\\\/schema\\\/person\\\/cbe30fbbffdbf9a19440d4512f10d8f4\"},\"description\":\"Find out how AI language models are influencing the market, what challenges there are and what solutions and approaches are available.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/08\\\/23\\\/ai-in-german-challenges-and-innovations\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/08\\\/23\\\/ai-in-german-challenges-and-innovations\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/08\\\/23\\\/ai-in-german-challenges-and-innovations\\\/#primaryimage\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/header-ki-auf-deutsch-news-2be-die-markenmacher.jpg\",\"contentUrl\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/header-ki-auf-deutsch-news-2be-die-markenmacher.jpg\",\"width\":1030,\"height\":453,\"caption\":\"AI-supported language models optimise our work processes and enable innovative solutions\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/08\\\/23\\\/ai-in-german-challenges-and-innovations\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/homepage-branding\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI in German: challenges and innovations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/\",\"name\":\"2be Website\",\"description\":\"Sichtbarkeit erh\u00f6hen und Umsatz steigern\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#\\\/schema\\\/person\\\/cbe30fbbffdbf9a19440d4512f10d8f4\",\"name\":\"Katharina Zauner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g\",\"caption\":\"Katharina Zauner\"},\"description\":\"Art Director \\\/ Projektmanagerin Marke, Konzeption und Design\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/author\\\/zaunertwobe-de\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI in German: challenges and innovations","description":"Find out how AI language models are influencing the market, what challenges there are and what solutions and approaches are available.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2be-markenmacher.de\/en\/2024\/08\/23\/ai-in-german-challenges-and-innovations\/","og_locale":"en_US","og_type":"article","og_title":"AI in German: challenges and innovations","og_description":"Find out how AI language models are influencing the market, what challenges there are and what solutions and approaches are available.","og_url":"https:\/\/2be-markenmacher.de\/en\/2024\/08\/23\/ai-in-german-challenges-and-innovations\/","og_site_name":"2be Website","article_published_time":"2024-08-23T13:27:44+00:00","og_image":[{"width":1030,"height":453,"url":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/header-ki-auf-deutsch-news-2be-die-markenmacher.jpg","type":"image\/jpeg"}],"author":"Katharina Zauner","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katharina Zauner","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/2be-markenmacher.de\/en\/2024\/08\/23\/ai-in-german-challenges-and-innovations\/#article","isPartOf":{"@id":"https:\/\/2be-markenmacher.de\/en\/2024\/08\/23\/ai-in-german-challenges-and-innovations\/"},"author":{"name":"Katharina Zauner","@id":"https:\/\/2be-markenmacher.de\/en\/#\/schema\/person\/cbe30fbbffdbf9a19440d4512f10d8f4"},"headline":"AI in German: challenges and innovations","datePublished":"2024-08-23T13:27:44+00:00","mainEntityOfPage":{"@id":"https:\/\/2be-markenmacher.de\/en\/2024\/08\/23\/ai-in-german-challenges-and-innovations\/"},"wordCount":698,"image":{"@id":"https:\/\/2be-markenmacher.de\/en\/2024\/08\/23\/ai-in-german-challenges-and-innovations\/#primaryimage"},"thumbnailUrl":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/header-ki-auf-deutsch-news-2be-die-markenmacher.jpg","keywords":["AI","Digitale Transformation","Language data","Language models","Synthetic data"],"articleSection":["Digital Routine","latest news"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/2be-markenmacher.de\/en\/2024\/08\/23\/ai-in-german-challenges-and-innovations\/","url":"https:\/\/2be-markenmacher.de\/en\/2024\/08\/23\/ai-in-german-challenges-and-innovations\/","name":"AI in German: challenges and innovations","isPartOf":{"@id":"https:\/\/2be-markenmacher.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/2be-markenmacher.de\/en\/2024\/08\/23\/ai-in-german-challenges-and-innovations\/#primaryimage"},"image":{"@id":"https:\/\/2be-markenmacher.de\/en\/2024\/08\/23\/ai-in-german-challenges-and-innovations\/#primaryimage"},"thumbnailUrl":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/header-ki-auf-deutsch-news-2be-die-markenmacher.jpg","datePublished":"2024-08-23T13:27:44+00:00","author":{"@id":"https:\/\/2be-markenmacher.de\/en\/#\/schema\/person\/cbe30fbbffdbf9a19440d4512f10d8f4"},"description":"Find out how AI language models are influencing the market, what challenges there are and what solutions and approaches are available.","breadcrumb":{"@id":"https:\/\/2be-markenmacher.de\/en\/2024\/08\/23\/ai-in-german-challenges-and-innovations\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2be-markenmacher.de\/en\/2024\/08\/23\/ai-in-german-challenges-and-innovations\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/2be-markenmacher.de\/en\/2024\/08\/23\/ai-in-german-challenges-and-innovations\/#primaryimage","url":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/header-ki-auf-deutsch-news-2be-die-markenmacher.jpg","contentUrl":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/header-ki-auf-deutsch-news-2be-die-markenmacher.jpg","width":1030,"height":453,"caption":"AI-supported language models optimise our work processes and enable innovative solutions"},{"@type":"BreadcrumbList","@id":"https:\/\/2be-markenmacher.de\/en\/2024\/08\/23\/ai-in-german-challenges-and-innovations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/2be-markenmacher.de\/en\/homepage-branding\/"},{"@type":"ListItem","position":2,"name":"AI in German: challenges and innovations"}]},{"@type":"WebSite","@id":"https:\/\/2be-markenmacher.de\/en\/#website","url":"https:\/\/2be-markenmacher.de\/en\/","name":"2be Website","description":"Sichtbarkeit erh\u00f6hen und Umsatz steigern","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2be-markenmacher.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/2be-markenmacher.de\/en\/#\/schema\/person\/cbe30fbbffdbf9a19440d4512f10d8f4","name":"Katharina Zauner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g","caption":"Katharina Zauner"},"description":"Art Director \/ Projektmanagerin Marke, Konzeption und Design","url":"https:\/\/2be-markenmacher.de\/en\/author\/zaunertwobe-de\/"}]}},"_links":{"self":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts\/13113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/comments?post=13113"}],"version-history":[{"count":0,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts\/13113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/media\/13108"}],"wp:attachment":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/media?parent=13113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/categories?post=13113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/tags?post=13113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}