{"id":12672,"date":"2024-07-29T15:38:30","date_gmt":"2024-07-29T13:38:30","guid":{"rendered":"https:\/\/2be-markenmacher.de\/2024\/07\/29\/matomo-web-analytics-from-bund-fuer-naturschutz-our-event-and-the-importance-of-web-analytics\/"},"modified":"2024-07-29T15:38:30","modified_gmt":"2024-07-29T13:38:30","slug":"matomo-web-analytics-from-bund-fuer-naturschutz-our-event-and-the-importance-of-web-analytics","status":"publish","type":"post","link":"https:\/\/2be-markenmacher.de\/en\/2024\/07\/29\/matomo-web-analytics-from-bund-fuer-naturschutz-our-event-and-the-importance-of-web-analytics\/","title":{"rendered":"Matomo web analytics from Bund-f\u00fcr-Naturschutz: Our event and the importance of web analytics"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">Min.<\/span><\/span><p>On July 25, 2024, our event on the topic of <a href=\"https:\/\/2be-markenmacher.de\/veranstaltung\/entdecke-die-transformative-kraft-der-webseitenanalyse-fuer-maximale-performance-und-benutzerfreundlichkeit\/\"><strong>Matomo web analysis by Bund-f\u00fcr-Naturschutz &#8211; Travel department<\/strong><\/a> took place.<br \/>\nIn addition to <strong><a href=\"https:\/\/support.google.com\/analytics\/answer\/10089681?hl=de\">Google Analytics 4<\/a><\/strong> is <strong><a href=\"https:\/\/matomo.org\/get\/matomo-analytics-de-2ad\/?mtm_source=google&amp;mtm_medium=paid-ads&amp;mtm_campaign=GE_Search_Brand&amp;mtm_content=659826190935&amp;mtm_kwd=matomo&amp;mtm_cid=20195538461&amp;mtm_group=google-ads&amp;mtm_placement=&amp;gad_source=1&amp;gclid=Cj0KCQjw-5y1BhC-ARIsAAM_oKkscPK5e4HG8jeRASAiB5SSLRvG2Zrz6oYYbCByiULFtKF171UyZ4caAsOhEALw_wcB\">Matomo<\/a><\/strong> is often the first choice of companies for conversion optimization.<br \/>\nThe application provides precise insights into user behavior &#8211; be it the acquisition of visitors, the engagement rate or e-commerce data.<br \/>\nIts greatest strength, however, is the recordings of how users actually behave on the website. <strong>The goal<\/strong>: to maximize performance.<br \/>\nTools such as Matomo are important because they allow companies to see exactly what users do on the website, how they get to conversion and what stops them from doing so.<br \/>\nThis is exactly what we looked at on Thursday (25.07.2024) together with Bund-f\u00fcr-Naturschutz.       <\/p>\n<h3>Concrete insights for a better understanding<\/h3>\n<p>  The event was the third event on the topic.<br \/>\nIn parts 1 and 2, we explained the difference between Matomo and Google Analytics 4 to participants &#8211; the third event was intended to deepen the previous knowledge in practical terms.<br \/>\nOur customer Bund-f\u00fcr-Naturschutz (travel department) agreed to evaluate the website statistics.<br \/>\nThe initial aim was to gain a better overview.<br \/>\nIn other words, what users actually do on the website and how the insights can be used to increase engagement and the number of conversions.<br \/>\nFor example, we took a closer look at the geography of website visitors, how long a user interacts with the website and how behavior develops in comparison to different time periods.<br \/>\nThe feedback from participants: Positive!<br \/>\nThis event contributed to a better understanding of Matomo in practice and what needs to be considered for the respective industry or that differences within the industries are generally taken into account, because different key figures are important for each company. <strong>Curious?<\/strong> The next events on other exciting topics have already been scheduled. <strong><a href=\"https:\/\/2be-markenmacher.de\/veranstaltungen\/\">Click here to go to the events<\/a><\/strong> As always, our contact person will be happy to help you:         <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11883 alignleft\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/\/Matthias-Brinkmann-2be-die-markenmacher-300x294.jpg\" alt=\"\" width=\"104\" height=\"102\" srcset=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/Matthias-Brinkmann-2be-die-markenmacher-300x294.jpg 300w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/Matthias-Brinkmann-2be-die-markenmacher-36x36.jpg 36w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/Matthias-Brinkmann-2be-die-markenmacher-705x692.jpg 705w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/Matthias-Brinkmann-2be-die-markenmacher.jpg 749w\" sizes=\"auto, (max-width: 104px) 100vw, 104px\" \/><strong>Matthias Brinkmann<\/strong><a href=\"tel:+4991147494951\">+49 911 47 49 49 51<\/a><a href=\"mailto:brinkmann@twobe.de\">brinkmann@twobe.de<\/a><a href=\"https:\/\/www.linkedin.com\/in\/matthiasbrinkmann\/\">LinkedIn<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On July 25, 2024, our event on the topic of Matomo web analysis by Bund-f\u00fcr-Naturschutz &#8211; Travel department took place. In addition to Google Analytics 4 is Matomo is often [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[125,124],"tags":[216,446,309,308,445],"class_list":["post-12672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-network-en","category-latest-news-en","tag-event","tag-follow-up-report","tag-google-analytics-en","tag-matomo-en","tag-web-analysis"],"acf":[],"yoast_head":"<!-- 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