{"id":11832,"date":"2024-02-09T09:53:15","date_gmt":"2024-02-09T08:53:15","guid":{"rendered":"https:\/\/2be-markenmacher.de\/2024\/02\/09\/efficient-use-of-ai\/"},"modified":"2024-04-05T11:30:12","modified_gmt":"2024-04-05T09:30:12","slug":"efficient-use-of-ai","status":"publish","type":"post","link":"https:\/\/2be-markenmacher.de\/en\/2024\/02\/09\/efficient-use-of-ai\/","title":{"rendered":"AI lectures and workshops: We are right in the middle of it all!"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">Min.<\/span><\/span><p>What do &#8220;der Klub&#8221;, <a href=\"https:\/\/www.sparkasse-nuernberg.de\/de\/home.html\">Sparkasse N\u00fcrnberg<\/a>, <a href=\"https:\/\/www.stadtreklame.com\/\">Stadtreklame N\u00fcrnberg GmbH<\/a> and <a href=\"https:\/\/www.bwv.de\/startseite\">BWV Bildungsverband der Versicherungswirtschaft<\/a> have in common? &#8211; Quite simply, they were all participants in workshops on the subject of AI, in which we were also involved. As we were able to experience, the prerequisites for <strong>getting started with AI<\/strong> were the same for everyone involved: not only an open ear for new topics, but also the willingness to actively help shape them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11841\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-02-news-2be-die-markenmacher.jpg\" alt=\"Gerd, Wolfgang and Matthias at the \"KI Kickoff\" with the marketing department of Sparkasse N\u00fcrnberg, the BIZ of the City of Nuremberg, the club 1 FC N\u00fcrnberg and the Feser Graf Group\" width=\"1400\" height=\"788\" srcset=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-02-news-2be-die-markenmacher.jpg 1400w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-02-news-2be-die-markenmacher-300x169.jpg 300w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-02-news-2be-die-markenmacher-1030x580.jpg 1030w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-02-news-2be-die-markenmacher-768x432.jpg 768w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-02-news-2be-die-markenmacher-705x397.jpg 705w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p>We are glad that we got into the subject at an early stage and have acquired in-depth knowledge, particularly in the area of image and video processing. Based on this, we have now defined three groups that should definitely be interested in our talks, presentations and workshops. So: &#8220;Team Deckchair&#8221; loves convenience and wants to replace as many human tasks as possible with artificial intelligence.<\/p>\n<p>The &#8220;Team Nutzen&#8221; views artificial intelligence primarily in its function as an assistant for a more efficient working day or as a replacement for hard-to-recruit personnel. &#8220;Team Krawalle&#8221; sees AI primarily as a threat to human work and social interaction. This is another way to generate action!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11839\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-03-news-2be-die-markenmacher.jpg.jpg\" alt=\"Gerd, Wolfgang and Matthias at the \"KI Kickoff\" with the marketing department of Sparkasse N\u00fcrnberg, the BIZ of the City of Nuremberg, the club 1 FC N\u00fcrnberg and the Feser Graf Group\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-03-news-2be-die-markenmacher.jpg.jpg 1920w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-03-news-2be-die-markenmacher.jpg-300x169.jpg 300w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-03-news-2be-die-markenmacher.jpg-1030x579.jpg 1030w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-03-news-2be-die-markenmacher.jpg-768x432.jpg 768w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-03-news-2be-die-markenmacher.jpg-1536x864.jpg 1536w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-03-news-2be-die-markenmacher.jpg-1500x844.jpg 1500w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-03-news-2be-die-markenmacher.jpg-705x397.jpg 705w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11837\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-04-news-2be-die-markenmacher.jpg.jpg\" alt=\"Gerd, Wolfgang and Matthias at the \"KI Kickoff\" with the marketing department of Sparkasse N\u00fcrnberg, the BIZ of the City of Nuremberg, the club 1 FC N\u00fcrnberg and the Feser Graf Group\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-04-news-2be-die-markenmacher.jpg.jpg 1920w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-04-news-2be-die-markenmacher.jpg-300x169.jpg 300w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-04-news-2be-die-markenmacher.jpg-1030x579.jpg 1030w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-04-news-2be-die-markenmacher.jpg-768x432.jpg 768w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-04-news-2be-die-markenmacher.jpg-1536x864.jpg 1536w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-04-news-2be-die-markenmacher.jpg-1500x844.jpg 1500w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-04-news-2be-die-markenmacher.jpg-705x397.jpg 705w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>In any case, it is important to understand what significant changes AI will bring about in our future. That&#8217;s why: Make sure you get on board and see where the train is heading!<\/p>\n<p><strong>Curious now?<\/strong><br \/>\nOur contact persons will be pleased to help you:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9691 alignleft ls-is-cached lazyloaded\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/Markenwand-Referenzen-Matthias-Brinkmann-2be-die-markenmacher-300x225-1.jpg\" alt=\"\" width=\"105\" height=\"89\" data-src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/Markenwand-Referenzen-Matthias-Brinkmann-2be-die-markenmacher-300x225-1.jpg\"><\/p>\n<p><strong>Matthias Brinkmann<\/strong><br \/>\n+49 (0)911 \/ 47 49 49 51<br \/>\n<a href=\"mailto:brinkmann@twobe.de\">brinkmann@twobe.de<\/a><br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/matthiasbrinkmann\/\">LinkedIn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do &#8220;der Klub&#8221;, Sparkasse N\u00fcrnberg, Stadtreklame N\u00fcrnberg GmbH and BWV Bildungsverband der Versicherungswirtschaft have in common? &#8211; Quite simply, they were all participants in workshops on the subject of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[128,139,124],"tags":[328,369,371,370,216,321],"class_list":["post-11832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-routine-en","category-hybrid-fairs-online-and-on-site-en","category-latest-news-en","tag-ai","tag-artificial-intelligence","tag-chatgpt-en","tag-dall-e-en","tag-event","tag-midjourney-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI lectures and workshops: We are right in the middle of it all!<\/title>\n<meta name=\"description\" content=\"Together with Stadtreklame N\u00fcrnberg, we invited you to the &quot;KI Kickoff&quot; on Thursday, February 8.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2be-markenmacher.de\/en\/2024\/02\/09\/efficient-use-of-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI lectures and workshops: We are right in the middle of it all!\" \/>\n<meta property=\"og:description\" content=\"Together with Stadtreklame N\u00fcrnberg, we invited you to the &quot;KI Kickoff&quot; on Thursday, February 8.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2be-markenmacher.de\/en\/2024\/02\/09\/efficient-use-of-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"2be Website\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-09T08:53:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-05T09:30:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-news-2be-die-markenmacher.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"616\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katharina Zauner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katharina Zauner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/02\\\/09\\\/efficient-use-of-ai\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/02\\\/09\\\/efficient-use-of-ai\\\/\"},\"author\":{\"name\":\"Katharina Zauner\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#\\\/schema\\\/person\\\/cbe30fbbffdbf9a19440d4512f10d8f4\"},\"headline\":\"AI lectures and workshops: We are right in the middle of it all!\",\"datePublished\":\"2024-02-09T08:53:15+00:00\",\"dateModified\":\"2024-04-05T09:30:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/02\\\/09\\\/efficient-use-of-ai\\\/\"},\"wordCount\":251,\"image\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/02\\\/09\\\/efficient-use-of-ai\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/effizienter-umgang-mit-ki-news-2be-die-markenmacher.jpg\",\"keywords\":[\"AI\",\"Artificial intelligence\",\"ChatGPT\",\"Dall-E\",\"Event\",\"Midjourney\"],\"articleSection\":[\"Digital Routine\",\"Hybrid fairs - online and on site\",\"latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/02\\\/09\\\/efficient-use-of-ai\\\/\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/02\\\/09\\\/efficient-use-of-ai\\\/\",\"name\":\"AI lectures and workshops: We are right in the middle of it all!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/02\\\/09\\\/efficient-use-of-ai\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/02\\\/09\\\/efficient-use-of-ai\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/effizienter-umgang-mit-ki-news-2be-die-markenmacher.jpg\",\"datePublished\":\"2024-02-09T08:53:15+00:00\",\"dateModified\":\"2024-04-05T09:30:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#\\\/schema\\\/person\\\/cbe30fbbffdbf9a19440d4512f10d8f4\"},\"description\":\"Together with Stadtreklame N\u00fcrnberg, we invited you to the \\\"KI Kickoff\\\" on Thursday, February 8.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/02\\\/09\\\/efficient-use-of-ai\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/02\\\/09\\\/efficient-use-of-ai\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/02\\\/09\\\/efficient-use-of-ai\\\/#primaryimage\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/effizienter-umgang-mit-ki-news-2be-die-markenmacher.jpg\",\"contentUrl\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/effizienter-umgang-mit-ki-news-2be-die-markenmacher.jpg\",\"width\":1400,\"height\":616,\"caption\":\"Matthias and Wolfgang from 2be and Gerd from Stadtreklame N\u00fcrnberg in front of a joint result\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2024\\\/02\\\/09\\\/efficient-use-of-ai\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/homepage-branding\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI lectures and workshops: We are right in the middle of it all!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/\",\"name\":\"2be Website\",\"description\":\"Sichtbarkeit erh\u00f6hen und Umsatz steigern\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#\\\/schema\\\/person\\\/cbe30fbbffdbf9a19440d4512f10d8f4\",\"name\":\"Katharina Zauner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g\",\"caption\":\"Katharina Zauner\"},\"description\":\"Art Director \\\/ Projektmanagerin Marke, Konzeption und Design\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/author\\\/zaunertwobe-de\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI lectures and workshops: We are right in the middle of it all!","description":"Together with Stadtreklame N\u00fcrnberg, we invited you to the \"KI Kickoff\" on Thursday, February 8.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2be-markenmacher.de\/en\/2024\/02\/09\/efficient-use-of-ai\/","og_locale":"en_US","og_type":"article","og_title":"AI lectures and workshops: We are right in the middle of it all!","og_description":"Together with Stadtreklame N\u00fcrnberg, we invited you to the \"KI Kickoff\" on Thursday, February 8.","og_url":"https:\/\/2be-markenmacher.de\/en\/2024\/02\/09\/efficient-use-of-ai\/","og_site_name":"2be Website","article_published_time":"2024-02-09T08:53:15+00:00","article_modified_time":"2024-04-05T09:30:12+00:00","og_image":[{"width":1400,"height":616,"url":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-news-2be-die-markenmacher.jpg","type":"image\/jpeg"}],"author":"Katharina Zauner","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katharina Zauner","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/2be-markenmacher.de\/en\/2024\/02\/09\/efficient-use-of-ai\/#article","isPartOf":{"@id":"https:\/\/2be-markenmacher.de\/en\/2024\/02\/09\/efficient-use-of-ai\/"},"author":{"name":"Katharina Zauner","@id":"https:\/\/2be-markenmacher.de\/en\/#\/schema\/person\/cbe30fbbffdbf9a19440d4512f10d8f4"},"headline":"AI lectures and workshops: We are right in the middle of it all!","datePublished":"2024-02-09T08:53:15+00:00","dateModified":"2024-04-05T09:30:12+00:00","mainEntityOfPage":{"@id":"https:\/\/2be-markenmacher.de\/en\/2024\/02\/09\/efficient-use-of-ai\/"},"wordCount":251,"image":{"@id":"https:\/\/2be-markenmacher.de\/en\/2024\/02\/09\/efficient-use-of-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-news-2be-die-markenmacher.jpg","keywords":["AI","Artificial intelligence","ChatGPT","Dall-E","Event","Midjourney"],"articleSection":["Digital Routine","Hybrid fairs - online and on site","latest news"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/2be-markenmacher.de\/en\/2024\/02\/09\/efficient-use-of-ai\/","url":"https:\/\/2be-markenmacher.de\/en\/2024\/02\/09\/efficient-use-of-ai\/","name":"AI lectures and workshops: We are right in the middle of it all!","isPartOf":{"@id":"https:\/\/2be-markenmacher.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/2be-markenmacher.de\/en\/2024\/02\/09\/efficient-use-of-ai\/#primaryimage"},"image":{"@id":"https:\/\/2be-markenmacher.de\/en\/2024\/02\/09\/efficient-use-of-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-news-2be-die-markenmacher.jpg","datePublished":"2024-02-09T08:53:15+00:00","dateModified":"2024-04-05T09:30:12+00:00","author":{"@id":"https:\/\/2be-markenmacher.de\/en\/#\/schema\/person\/cbe30fbbffdbf9a19440d4512f10d8f4"},"description":"Together with Stadtreklame N\u00fcrnberg, we invited you to the \"KI Kickoff\" on Thursday, February 8.","breadcrumb":{"@id":"https:\/\/2be-markenmacher.de\/en\/2024\/02\/09\/efficient-use-of-ai\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2be-markenmacher.de\/en\/2024\/02\/09\/efficient-use-of-ai\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/2be-markenmacher.de\/en\/2024\/02\/09\/efficient-use-of-ai\/#primaryimage","url":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-news-2be-die-markenmacher.jpg","contentUrl":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/effizienter-umgang-mit-ki-news-2be-die-markenmacher.jpg","width":1400,"height":616,"caption":"Matthias and Wolfgang from 2be and Gerd from Stadtreklame N\u00fcrnberg in front of a joint result"},{"@type":"BreadcrumbList","@id":"https:\/\/2be-markenmacher.de\/en\/2024\/02\/09\/efficient-use-of-ai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/2be-markenmacher.de\/en\/homepage-branding\/"},{"@type":"ListItem","position":2,"name":"AI lectures and workshops: We are right in the middle of it all!"}]},{"@type":"WebSite","@id":"https:\/\/2be-markenmacher.de\/en\/#website","url":"https:\/\/2be-markenmacher.de\/en\/","name":"2be Website","description":"Sichtbarkeit erh\u00f6hen und Umsatz steigern","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2be-markenmacher.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/2be-markenmacher.de\/en\/#\/schema\/person\/cbe30fbbffdbf9a19440d4512f10d8f4","name":"Katharina Zauner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g","caption":"Katharina Zauner"},"description":"Art Director \/ Projektmanagerin Marke, Konzeption und Design","url":"https:\/\/2be-markenmacher.de\/en\/author\/zaunertwobe-de\/"}]}},"_links":{"self":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts\/11832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/comments?post=11832"}],"version-history":[{"count":2,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts\/11832\/revisions"}],"predecessor-version":[{"id":12006,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts\/11832\/revisions\/12006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/media\/11830"}],"wp:attachment":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/media?parent=11832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/categories?post=11832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/tags?post=11832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}