{"id":11760,"date":"2024-01-19T11:05:18","date_gmt":"2024-01-19T10:05:18","guid":{"rendered":"https:\/\/2be-markenmacher.de\/2024\/01\/19\/collaboratively-to-the-brand-goal\/"},"modified":"2024-02-01T13:52:27","modified_gmt":"2024-02-01T12:52:27","slug":"collaboratively-to-the-brand-goal","status":"publish","type":"post","link":"https:\/\/2be-markenmacher.de\/en\/2024\/01\/19\/collaboratively-to-the-brand-goal\/","title":{"rendered":"Collaboratively developing the brand"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">Min.<\/span><\/span><p><a href=\"https:\/\/2be-markenmacher.de\/markenentwicklung-und-markenweiterentwicklung\/\">Brand development<\/a> and brand enhancement are collaborative processes whose goals can only be achieved through the <strong>closest<\/strong> possible <strong>cooperation<\/strong> between brand owner and external partner.<\/p>\n<p>The decisive factor for success is always the &#8220;how&#8221;. Absolute trust forms the basis for ensuring that the jointly set goals can always be achieved within the planned time frame. This means that if the customer is pressed for time, for example due to a busy schedule or competing tasks, they must have confidence in the service provider to take over and drive the process forward autonomously. The only possible alternative to this is to stop the process for a short time and adjust the targets in terms of time.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11587\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/teambild-06-2be-die-markenmacher.jpg\" alt=\"Matthias and Kathrin meeting and discussing the next brand wall\" width=\"1200\" height=\"900\" srcset=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/teambild-06-2be-die-markenmacher.jpg 1200w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/teambild-06-2be-die-markenmacher-300x225.jpg 300w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/teambild-06-2be-die-markenmacher-1030x773.jpg 1030w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/teambild-06-2be-die-markenmacher-768x576.jpg 768w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/teambild-06-2be-die-markenmacher-705x529.jpg 705w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>To ensure that such &#8220;takeover situations&#8221; remain the exception, we have expanded the <a href=\"https:\/\/2be-markenmacher.de\/2023\/10\/05\/vertrieb-und-markenweiterentwicklung-im-team-bewaeltigen\/\">collaborative aspect<\/a> in such a way that a permanent and, above all, transparent flow of work and information is guaranteed. This is done in particular by:<\/p>\n<ul>\n<li>Simultaneous planning and implementation of upcoming brand development tasks.<\/li>\n<li>Consistent documentation and transparency in digital project management.<\/li>\n<li>Realistic scheduling and regular &#8220;2-hour jour fixes&#8221; to coordinate and understand current tasks.<\/li>\n<li>Presentation of work or communication processes in order to continuously improve them together.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11344\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/steuerkreismeeting-02-data-respons-solutions-referenzen-2be-die-markenmacher.jpg\" alt=\"Regular steering committee meeting with all those involved on site\" width=\"1400\" height=\"788\" srcset=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/steuerkreismeeting-02-data-respons-solutions-referenzen-2be-die-markenmacher.jpg 1400w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/steuerkreismeeting-02-data-respons-solutions-referenzen-2be-die-markenmacher-300x169.jpg 300w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/steuerkreismeeting-02-data-respons-solutions-referenzen-2be-die-markenmacher-1030x580.jpg 1030w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/steuerkreismeeting-02-data-respons-solutions-referenzen-2be-die-markenmacher-768x432.jpg 768w, https:\/\/2be-markenmacher.de\/wp-content\/uploads\/steuerkreismeeting-02-data-respons-solutions-referenzen-2be-die-markenmacher-705x397.jpg 705w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p>Only a clear distribution of tasks, a transparent schedule and trust in the team will allow the project and the team to remain successful.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Curious now?<\/strong><br \/>\nOur contact persons will be pleased to help you:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9691 alignleft ls-is-cached lazyloaded\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/Markenwand-Referenzen-Matthias-Brinkmann-2be-die-markenmacher-300x225-1.jpg\" alt=\"\" width=\"105\" height=\"89\" data-src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/Markenwand-Referenzen-Matthias-Brinkmann-2be-die-markenmacher-300x225-1.jpg\"><\/p>\n<p><strong>Matthias Brinkmann<\/strong><br \/>\n+49 (0)911 \/ 47 49 49 51<br \/>\n<a href=\"mailto:brinkmann@twobe.de\">brinkmann@twobe.de<\/a><br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/matthiasbrinkmann\/\">LinkedIn<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9696 alignleft ls-is-cached lazyloaded\" src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/Markenwand-Referenzen-Kathrin-Hasseler-2be-die-markenmacher-300x225-1.jpg\" alt=\"\" width=\"104\" height=\"89\" data-src=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/Markenwand-Referenzen-Kathrin-Hasseler-2be-die-markenmacher-300x225-1.jpg\"><\/p>\n<p><strong>Kathrin Hasseler<\/strong><br \/>\n+49 (0)911 \/ 47 49 49 54<br \/>\n<a href=\"mailto:brinkmann@twobe.de\">hasseler@twobe.de<\/a><br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/kathrin-hasseler-1b2641223\/\">LinkedIn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand development and brand enhancement are collaborative processes whose goals can only be achieved through the closest possible cooperation between brand owner and external partner. The decisive factor for success [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[123,124],"tags":[251,365,363,233,364],"class_list":["post-11760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-development-en","category-latest-news-en","tag-brand-development","tag-cooperation-en","tag-process","tag-team-en","tag-trust"],"acf":[],"yoast_head":"<!-- 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