{"id":11224,"date":"2023-10-13T15:56:31","date_gmt":"2023-10-13T13:56:31","guid":{"rendered":"https:\/\/2be-markenmacher.de\/2023\/10\/13\/midjourney-for-whom-ai-is-worthwhile-legal-situation\/"},"modified":"2023-10-13T16:02:54","modified_gmt":"2023-10-13T14:02:54","slug":"midjourney-for-whom-ai-is-worthwhile-legal-situation","status":"publish","type":"post","link":"https:\/\/2be-markenmacher.de\/en\/2023\/10\/13\/midjourney-for-whom-ai-is-worthwhile-legal-situation\/","title":{"rendered":"Midjourney: For whom AI is worthwhile + legal situation"},"content":{"rendered":"<\/span> 2<\/span> Min.<\/span><\/span>

Generative AI has been the talk of the town since early 2023. With the development of ChatGPT, other applications have been established that open up new avenues in content creation. One of them is
\n Midjourney<\/strong>
\n<\/a>.<\/p>\n

In the following, we will go into more detail about Midjourney, for whom the application is suitable and what the current legal situation is with regard to copyright. We also present helpful tips for practical implementation.<\/p>\n

Digression: What is Midjourney?<\/h3>\n

Midjourney is a text-to-image tool<\/strong>. Content creators give the AI a description (“prompt”) and the application develops an image in response. The tool was only developed in July 2022 and is currently still undergoing a test phase.<\/p>\n

Who is Midjourney suitable for?<\/h3>\n

Midjourney is suitable for all content creators who want to emphasize their messages on social media with appealing images. Midjourney is also a handy tool for blog visualization.<\/p>\n

Images created via AI are also a good alternative to expensive stock photos<\/strong>.
\nThere are alternatives for this like Canva, but Midjourney images are more individual and abstract – which makes them more eye-catching.<\/p>\n

Midjourney does not replace professional photo shoots, but the images are suitable as templates. Ideally, content creators combine the strengths of AI with the creative impulses of professionals.<\/p>\n

Does copyright protect images generated via Midjourney?<\/h3>\n

No, images generated via Midjourney are not protected by copyright<\/strong>.
\nThis only applies to the author’s own intellectual creations (Art. 2 II UrhG). In the case of Midjourney, however, images are created using AI algorithms. Therefore, there is no own performance that establishes the intellectual property.<\/p>\n

Users have only limited control over the outcome. If several people enter the same command at Midjourney, different designs are created. Due to this circumstance, Midjourney images are not subject to copyright.<\/p>\n

Conclusion<\/h3>\n

Midjourney offers a good alternative to stock photos. Within no time, the AI provides appealing photos that can be used for blogs or social media. However, it is not a substitute for photo shoots or professional designs.<\/p>\n

Curious now?<\/strong>
\nOur contact persons will be pleased to help you:<\/p>\n

\"\"<\/p>\n

Kathrin Hasseler<\/strong>
\n+49 (0)911 \/ 47 49 49 54
\nhasseler@twobe.de<\/a>
\nLinkedIn<\/a><\/p>\n

\"Katharina<\/p>\n

Katharina Zauner<\/strong>
\n+49 (0)911 \/ 47 49 49 53
\nzauner@twobe.de<\/a>
\nLinkedIn<\/a><\/p>\n


\nSources:<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Generative AI has been the talk of the town since early 2023. With the development of ChatGPT, other applications have been established that open up new avenues in content creation. […]<\/p>\n","protected":false},"author":3,"featured_media":11095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[128,124],"tags":[328,311,321,329],"class_list":["post-11224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-routine-en","category-latest-news-en","tag-ai","tag-data-protection","tag-midjourney-en","tag-stock-photos"],"acf":[],"yoast_head":"\nMidjourney: For whom AI is worthwhile + legal situation<\/title>\n<meta name=\"description\" content=\"ChatGPT has established other applications that open up new avenues in content creation. One of them is Midjourney.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2be-markenmacher.de\/en\/2023\/10\/13\/midjourney-for-whom-ai-is-worthwhile-legal-situation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Midjourney: For whom AI is worthwhile + legal situation\" \/>\n<meta property=\"og:description\" content=\"ChatGPT has established other applications that open up new avenues in content creation. One of them is Midjourney.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2be-markenmacher.de\/en\/2023\/10\/13\/midjourney-for-whom-ai-is-worthwhile-legal-situation\/\" \/>\n<meta property=\"og:site_name\" content=\"2be Website\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-13T13:56:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-13T14:02:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/midjourney-copyright-news-2be-die-markenmacher.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1030\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katharina Zauner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katharina Zauner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2023\\\/10\\\/13\\\/midjourney-for-whom-ai-is-worthwhile-legal-situation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2023\\\/10\\\/13\\\/midjourney-for-whom-ai-is-worthwhile-legal-situation\\\/\"},\"author\":{\"name\":\"Katharina Zauner\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#\\\/schema\\\/person\\\/cbe30fbbffdbf9a19440d4512f10d8f4\"},\"headline\":\"Midjourney: For whom AI is worthwhile + legal situation\",\"datePublished\":\"2023-10-13T13:56:31+00:00\",\"dateModified\":\"2023-10-13T14:02:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2023\\\/10\\\/13\\\/midjourney-for-whom-ai-is-worthwhile-legal-situation\\\/\"},\"wordCount\":360,\"image\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2023\\\/10\\\/13\\\/midjourney-for-whom-ai-is-worthwhile-legal-situation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/midjourney-copyright-news-2be-die-markenmacher.jpg\",\"keywords\":[\"AI\",\"Data protection\",\"Midjourney\",\"Stock photos\"],\"articleSection\":[\"Digital Routine\",\"latest news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2023\\\/10\\\/13\\\/midjourney-for-whom-ai-is-worthwhile-legal-situation\\\/\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2023\\\/10\\\/13\\\/midjourney-for-whom-ai-is-worthwhile-legal-situation\\\/\",\"name\":\"Midjourney: For whom AI is worthwhile + legal situation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2023\\\/10\\\/13\\\/midjourney-for-whom-ai-is-worthwhile-legal-situation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2023\\\/10\\\/13\\\/midjourney-for-whom-ai-is-worthwhile-legal-situation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/midjourney-copyright-news-2be-die-markenmacher.jpg\",\"datePublished\":\"2023-10-13T13:56:31+00:00\",\"dateModified\":\"2023-10-13T14:02:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#\\\/schema\\\/person\\\/cbe30fbbffdbf9a19440d4512f10d8f4\"},\"description\":\"ChatGPT has established other applications that open up new avenues in content creation. One of them is Midjourney.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2023\\\/10\\\/13\\\/midjourney-for-whom-ai-is-worthwhile-legal-situation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2023\\\/10\\\/13\\\/midjourney-for-whom-ai-is-worthwhile-legal-situation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2023\\\/10\\\/13\\\/midjourney-for-whom-ai-is-worthwhile-legal-situation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/midjourney-copyright-news-2be-die-markenmacher.jpg\",\"contentUrl\":\"https:\\\/\\\/2be-markenmacher.de\\\/wp-content\\\/uploads\\\/midjourney-copyright-news-2be-die-markenmacher.jpg\",\"width\":1030,\"height\":453,\"caption\":\"Does copyright protect images generated via Midjourney? We want to get to the bottom of this question.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/2023\\\/10\\\/13\\\/midjourney-for-whom-ai-is-worthwhile-legal-situation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/homepage-branding\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Midjourney: For whom AI is worthwhile + legal situation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/\",\"name\":\"2be Website\",\"description\":\"Sichtbarkeit erh\u00f6hen und Umsatz steigern\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/#\\\/schema\\\/person\\\/cbe30fbbffdbf9a19440d4512f10d8f4\",\"name\":\"Katharina Zauner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g\",\"caption\":\"Katharina Zauner\"},\"description\":\"Art Director \\\/ Projektmanagerin Marke, Konzeption und Design\",\"url\":\"https:\\\/\\\/2be-markenmacher.de\\\/en\\\/author\\\/zaunertwobe-de\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Midjourney: For whom AI is worthwhile + legal situation","description":"ChatGPT has established other applications that open up new avenues in content creation. One of them is Midjourney.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2be-markenmacher.de\/en\/2023\/10\/13\/midjourney-for-whom-ai-is-worthwhile-legal-situation\/","og_locale":"en_US","og_type":"article","og_title":"Midjourney: For whom AI is worthwhile + legal situation","og_description":"ChatGPT has established other applications that open up new avenues in content creation. One of them is Midjourney.","og_url":"https:\/\/2be-markenmacher.de\/en\/2023\/10\/13\/midjourney-for-whom-ai-is-worthwhile-legal-situation\/","og_site_name":"2be Website","article_published_time":"2023-10-13T13:56:31+00:00","article_modified_time":"2023-10-13T14:02:54+00:00","og_image":[{"width":1030,"height":453,"url":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/midjourney-copyright-news-2be-die-markenmacher.jpg","type":"image\/jpeg"}],"author":"Katharina Zauner","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katharina Zauner","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/2be-markenmacher.de\/en\/2023\/10\/13\/midjourney-for-whom-ai-is-worthwhile-legal-situation\/#article","isPartOf":{"@id":"https:\/\/2be-markenmacher.de\/en\/2023\/10\/13\/midjourney-for-whom-ai-is-worthwhile-legal-situation\/"},"author":{"name":"Katharina Zauner","@id":"https:\/\/2be-markenmacher.de\/en\/#\/schema\/person\/cbe30fbbffdbf9a19440d4512f10d8f4"},"headline":"Midjourney: For whom AI is worthwhile + legal situation","datePublished":"2023-10-13T13:56:31+00:00","dateModified":"2023-10-13T14:02:54+00:00","mainEntityOfPage":{"@id":"https:\/\/2be-markenmacher.de\/en\/2023\/10\/13\/midjourney-for-whom-ai-is-worthwhile-legal-situation\/"},"wordCount":360,"image":{"@id":"https:\/\/2be-markenmacher.de\/en\/2023\/10\/13\/midjourney-for-whom-ai-is-worthwhile-legal-situation\/#primaryimage"},"thumbnailUrl":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/midjourney-copyright-news-2be-die-markenmacher.jpg","keywords":["AI","Data protection","Midjourney","Stock photos"],"articleSection":["Digital Routine","latest news"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/2be-markenmacher.de\/en\/2023\/10\/13\/midjourney-for-whom-ai-is-worthwhile-legal-situation\/","url":"https:\/\/2be-markenmacher.de\/en\/2023\/10\/13\/midjourney-for-whom-ai-is-worthwhile-legal-situation\/","name":"Midjourney: For whom AI is worthwhile + legal situation","isPartOf":{"@id":"https:\/\/2be-markenmacher.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/2be-markenmacher.de\/en\/2023\/10\/13\/midjourney-for-whom-ai-is-worthwhile-legal-situation\/#primaryimage"},"image":{"@id":"https:\/\/2be-markenmacher.de\/en\/2023\/10\/13\/midjourney-for-whom-ai-is-worthwhile-legal-situation\/#primaryimage"},"thumbnailUrl":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/midjourney-copyright-news-2be-die-markenmacher.jpg","datePublished":"2023-10-13T13:56:31+00:00","dateModified":"2023-10-13T14:02:54+00:00","author":{"@id":"https:\/\/2be-markenmacher.de\/en\/#\/schema\/person\/cbe30fbbffdbf9a19440d4512f10d8f4"},"description":"ChatGPT has established other applications that open up new avenues in content creation. One of them is Midjourney.","breadcrumb":{"@id":"https:\/\/2be-markenmacher.de\/en\/2023\/10\/13\/midjourney-for-whom-ai-is-worthwhile-legal-situation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2be-markenmacher.de\/en\/2023\/10\/13\/midjourney-for-whom-ai-is-worthwhile-legal-situation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/2be-markenmacher.de\/en\/2023\/10\/13\/midjourney-for-whom-ai-is-worthwhile-legal-situation\/#primaryimage","url":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/midjourney-copyright-news-2be-die-markenmacher.jpg","contentUrl":"https:\/\/2be-markenmacher.de\/wp-content\/uploads\/midjourney-copyright-news-2be-die-markenmacher.jpg","width":1030,"height":453,"caption":"Does copyright protect images generated via Midjourney? We want to get to the bottom of this question."},{"@type":"BreadcrumbList","@id":"https:\/\/2be-markenmacher.de\/en\/2023\/10\/13\/midjourney-for-whom-ai-is-worthwhile-legal-situation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/2be-markenmacher.de\/en\/homepage-branding\/"},{"@type":"ListItem","position":2,"name":"Midjourney: For whom AI is worthwhile + legal situation"}]},{"@type":"WebSite","@id":"https:\/\/2be-markenmacher.de\/en\/#website","url":"https:\/\/2be-markenmacher.de\/en\/","name":"2be Website","description":"Sichtbarkeit erh\u00f6hen und Umsatz steigern","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2be-markenmacher.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/2be-markenmacher.de\/en\/#\/schema\/person\/cbe30fbbffdbf9a19440d4512f10d8f4","name":"Katharina Zauner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98c5de70342bafdc8d17bb3b0e4c84dea2e3dfb38144ba0c02313f9be5b659c7?s=96&d=mm&r=g","caption":"Katharina Zauner"},"description":"Art Director \/ Projektmanagerin Marke, Konzeption und Design","url":"https:\/\/2be-markenmacher.de\/en\/author\/zaunertwobe-de\/"}]}},"_links":{"self":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts\/11224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/comments?post=11224"}],"version-history":[{"count":1,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts\/11224\/revisions"}],"predecessor-version":[{"id":11225,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/posts\/11224\/revisions\/11225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/media\/11095"}],"wp:attachment":[{"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/media?parent=11224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/categories?post=11224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2be-markenmacher.de\/en\/wp-json\/wp\/v2\/tags?post=11224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}