Creation of the
complete brand appearance

OECHSLER AG

Order situation

Company with core competencies in the production of precision plastic components for the automotive and electrical industries as well as for medical technology. Developing the complete brand identity for OECHSLER Personal – from giveaways to a two-story trade fair stand. Developing strategies for the consistent use of instruments for brand-specific internal and external communication.

Project order

  • Uniform employer brand communication to the outside world via the Internet, trade fair presence and at customer events, etc.
  • Optimization of in-house brand communication by accompanying the Continuous Improvement Process with its own “brand within the brand” for the CIP to increase employee motivation.
  • Conception of a quarterly employee magazine.

Result

  • Increase in employee satisfaction, characterized by stronger “crisis-proof” identification with the company.
  • Employees actively recommend OECHSLER as an employer.
  • Increase in the number of unsolicited applications through word of mouth and good Internet positioning.

The customer

Oechsler AG is a company in the plastics processing industry based in Ansbach, Middle Franconia. Founded in 1864, the company serves the automotive, medical and sporting goods industries.

Project order

  • Uniform employer brand communication to the outside world via the Internet, trade fair presence and at customer events, etc.
  • Optimization of in-house brand communication by accompanying the Continuous Improvement Process with its own “brand within the brand” for the CIP to increase employee motivation.
  • Conception of a quarterly employee magazine.

Result

  • Increase in employee satisfaction, characterized by stronger “crisis-proof” identification with the company.
  • Employees actively recommend OECHSLER as an employer.
  • Increase in the number of unsolicited applications through word of mouth and good Internet positioning.

Oechsler AG is a company in the plastics processing industry based in Ansbach, Middle Franconia. Founded in 1864, the company serves the automotive, medical and sporting goods industries.

Brand personalities

B2B and B2C – from A to Z

181 further references from various industries are available on request.

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