Brand building and further development
on various channels

Tribe Trading

Order situation

A key objective in the course of the company’s extended expansion phase was the targeted expansion of its own sales activities. In order to generate the necessary momentum for this, a sales campaign had to be launched within a few months to win new customers for the in-house Trading and Mentoring Academy and its specific product packages.

Project order

We had the task of systematically building up the sales campaign in this direction and accompanying the sales in the first phase. Feeding social media channels such as Instagram, Facebook and YouTube with content played a key role. A half-minute video clip brought the hoped-for magnet effect and many (potential) customers to the start. From this point on, Tribe was able to take over the control and switching of the channels themselves.

Result

Not only were the two Tribe founders “very satisfied” with the turnover, but the use of the channels themselves was also increasingly refined, and the company’s own structures were once again sharpened “in line with the response”.

The customer

With instructions for successful securities and foreign exchange trading, the Tribe Business & Mentoring has recently shaken up the trading floor. The company in the stock exchange city of Frankfurt offers so-called “Trading Educations”, i.e. the teaching of basic strategies and concrete tips with which they want to lead their clientele to profit-oriented trading.