Product portfolio and brand development

LR Produkte

Order situation

As a provider of solutions in the field of vehicle construction, the company has in the past primarily stood for innovative solutions in the B2B sector. Within the framework of the company’s own philosophy, which is open to all sides, the company has not only expanded its product portfolio, but has also decided to offer its products and services under the label “LR Produkte“. A first, important milestone was the development and design of an own web microsite, which addresses B2B as well as B2C customers.

Project order

Design of a new microsite in accordance with the principles and guidelines previously defined in the workshop.
Determination of the tonality: the colours, the customer approach and the presentation of the own product worlds
Design of a complete customer journey
(in the complete five-step procedure)

Result

Completion of the microsite according to the given timetable. In the future, all further corporate design applications will be derived from this website: further websites, but also flyers, brochures and other print publications.

The customer

LR Fahrzeugbau GmbH is an owner-managed, medium-sized company in Wolfratshausen, Bavaria. The largest customer is the automotive industry, in particular OEMs and their suppliers. Other industries supplied, such as medical technology, consumer goods and architecture, round off the customer profile.

View Website

Project order

Design of a new microsite in accordance with the principles and guidelines previously defined in the workshop.
Determination of the tonality: the colours, the customer approach and the presentation of the own product worlds
Design of a complete customer journey
(in the complete five-step procedure)

Result