Tel.: +49 (0)911 / 47 49 49 49
Ansprechpartner: Matthias Brinkmann
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A strong brand increases sales and
keeps employees loyal

Increasing visibility through lived
Communication - internal and external

Situation analysis: "Listen, measure, evaluate". Capturing the actual identity: customer view vs. agency experience.

Brand identity: "Derive, sort, merge". Capturing brand identity and brand image

Brand strategy: "Describe, visualize, embed". Integration of the brand strategy into the corporate strategy.

Positioning: "Present, address, promote". Prioritize brand tools according to contact points (stakeholder groups).

Strategy implementation: "Implement, publish, network". Media planning and implementation of relevant instruments/campaigns.

Brand controlling: "Evaluate, reflect, improve". Reflection, optimization and control of initiated topics.

Auch wenn sie sich nicht in Geld aufwiegen lassen, zählen Marken, Produkt- wie Unternehmensmarken, zu den wichtigsten Kapitalwerten, über die ein Unternehmen am Markt verfügen kann. Die Gleichung ist einfach: Steigt der Wert einer Marke, so geht damit in aller Regel auch der Wert des Unternehmens in die Höhe, das die Marke repräsentiert. Es zählt daher zu den zentralen Aufgaben von Unternehmen, die eigenen Marken zu pflegen, ihre Bedeutung im Markt


Successes must be made as transparent as possible in order to be perceived as such: This applies all the more to the entire area of corporate communications, both internal and external. In order to guarantee this, we use instruments that make the qualitative and quantitative effects of our brand measures measurable and can thus document the progress and development of our clients within the framework of brand building (brand controlling).

Our brand work is strengthened not only by our everyday involvement with the topic and the experience gained from hundreds of projects, but also by the networking of customers and partners. We also benefit from a multiple connection to networks of decision-makers and implementers who drive this area forward through applied innovations. 2be_die markenmacher is an active member of innovation platforms and clusters that are already keeping an eye on tomorrow's developments today and want to benefit jointly from this edge in topicality in their daily work.

Successes must be made as transparent as possible in order to be perceived as such: This applies all the more to the entire area of corporate communications, both internal and external. In order to guarantee this, we use instruments that make the qualitative and quantitative effects of our brand measures measurable and can thus document the progress and development of our clients within the framework of brand building (brand controlling).

Our brand work is strengthened not only by our everyday involvement with the topic and the experience gained from hundreds of projects, but also by the networking of customers and partners. We also benefit from a multiple connection to networks of decision-makers and implementers who drive this area forward through applied innovations. 2be_die markenmacher is an active member of innovation platforms and clusters that are already keeping an eye on tomorrow's developments today and want to benefit jointly from this edge in topicality in their daily work.

zu stärken oder auch im Wettkampf mit der Konkurrenz zu schützen. Die Marke ist nicht nur das Logo, wie fälschlicher Weise von vielen angenommen wird, sondern hinter der Marke steckt vom Händedruck des Vertrieblers, über den Geruch im Besprechungsraum bis zur Positionierung auf Google alles das, was ein Menschen mit seinen 5 Sinnen über das Unternehmen aufnehmen kann.


 

Achieving these goals requires the systematic and well-coordinated implementation of measures under the umbrella of an effective brand strategy. We at 2be_die markenmacher have more than fifteen years of experience in building brand strategies, as well as in the application of various instruments and tools: from intelligent brand design to the design of classic print advertising media and the creation of websites to the development and expansion of social media platforms, which significantly increase the visibility of companies and their products in the market.

We are not only familiar with all conventional media in the context of corporate communication, but can also jointly align existing tools and methods with the goal of successful branding.

 

 

 

With this experience in our own ranks and a broad customer and partner network behind us, our customers can benefit from our broad spectrum of activities and measures on two levels at the same time


At the strategic level, we support our customers and partners in the form of consulting services: for example, by embedding the brand strategy in the corporate strategy, but also, very practice-oriented, in the form of workshops, in which we work out the process of brand making together and transfer it into everyday business life.

At the measure level, we provide our customers with the entire range of marketing instruments and brand modules with which they can effectively support the development and maintenance of their brand: from print to online products, from classic corporate design to content creation to the complete supply of the customer with marketing and communication campaigns from a single source.

 

 

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