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Optimize your sales with us!

In addition to the marketability of the product, it is above all the quality of sales that makes the decisive difference between the success and failure of a business. Those who find it easy to communicate with others and understand their needs can also find individual sales solutions and apply...[more]

05.03.2021 No comments

Get the most out of your pitch!

A lot of major projects are announced in public bidding processes. When one of our clients decides to participate - after all, it often involves large sums of money that companies finance for years - it's important to shine especially brightly. This is where we come in. We know what is important...[more]

05.03.2021 No comments

Digital market development: Take advantage of a 50 - 90 %subsidy from the state!

Springtime is virus end time: the final phase of the lockdown is within reach. What is important for us and our clients now is to embark on the path to digital market development, or - if you are already well advanced on it - to finish it together with us.The good thing about it: if your project...[more]

24.02.2021 No comments

Agile internal communication:
How projects succeed

What keeps us "fresh" as people is the constant exchange among like-minded people. Where people meet and drive innovation - be it in online meetings today or in face-to-face encounters again in the future - creative ideas for better communication emerge. These in turn fuel a better...[more]

05.02.2021 No comments

Digital Routines: Doable!

A company's brand consists of a multitude of individual parts. If they are optimally coordinated, they harmonise with each other and define an unmistakable brand image - from the personal feeling, the handshake to the website.The prerequisite for such a well-coordinated interaction is the...[more]

05.02.2021 No comments

Finally complete your projects: Use us as a flexible deployment team!

Successfully completing projects is always accompanied by corresponding recognition within the company and a high degree of personal satisfaction. Overcoming hurdles togetherBut why is completion often so difficult? The reason may be psychological. After all, with a finished project you expose...[more]

22.01.2021 No comments

Invest sensibly virtual trade fair, webinar, in-house trade fair

A business location like Germany thrives on the interaction of its companies, the exchange of ideas, the alignment of different competencies and the joint further development of forward-looking technologies. This - if you will - positive competition is probably better bundled elsewhere than in the...[more]

By: wolfgang eck 01.02.2021 No comments

Combine YouTube and SEO: More visibility - more sales

Why separate when you can do it together: YouTube and SEO campaigns can be perfectly combined to increase visibility and sales. This is especially true for the speed with which marketing measures have an effect in both directions. If we build on the strength of YouTube channels by linking upstream...[more]

22.12.2020 No comments

CBN meeting before lockdown light: networking is everything!

Next meeting of our Chief Business Network on October 31st, this time right next to the network station in the ZSI Technology building on the Wacholderweg in Altdorf. To be able to talk together about chances and risks of the current crisis situation was - especially in terms of pure networking - a...[more]

17.11.2020 No comments

Sales workshop: Best advice for sales success

A business idea so good that it's a sure thing? - There is no such thing. Even the most brilliant product, the perfect service is not so good that it doesn't have to be sold. The gods put the (sales) sweat before success, but: How do I even phone customers? How do I find the right way to start a...[more]

17.11.2020 No comments

Arkenshield – soon on Kickstarter

Arkenshield is a turn-based, – deck building – boardgame for 1 to 4 players. It combines components of a boardgame with those of a card game. Thanks to the large number of Companions, movement tokens, cards, and events, it’s never boring, as it offers new and different possibilities – especially in...[more]

02.11.2020 No comments

Implementing digitalised business processes

Software development companies are at the forefront of implementing digitisation strategies. But here, too, impulses from outside help to broaden one's own horizon and to structure pre-sorted processes even more clearly. Thanks to our support, the client was able to digitise its business processes...[more]

17.11.2020 No comments

Annual general meeting quer.kraft: The dynamics are striking!

Traditionally, the annual general meeting is the highlight of every quer.kraft year. This year was no different despite the well-known and often named turbulences in the health sector. What makes this "JV" special is its open-house character. Open contact rooms are absolutely desired, new...[more]

17.11.2020 No comments

Digitization now - and without delay!

Would you like to invest in digital technologies or in the qualification of employees on digital topics? The federal government provides support - and plenty of it! Digital Jetzt" is the most recent addition to its funding program with support measures for digitization. Medium-sized companies...[more]

09.10.2020 No comments

Online-Seminar "Sales" - in cooperation with FAU

Highly innovative, enormously motivated, permanently ready for action: these are three substantial characteristics of start-up companies. In addition, there is usually plenty of know-how regarding the core contents of their own business. Why many promising start-ups still don't take their ideas to...[more]

09.10.2020 No comments

Chief Business Network (CBN) is now open!

On August 31st the opening event of our Chief Business Network, short CBN, took place in the middle of the production rooms of ZSI Technology! Among the organizers of this newly created workshop and discussion round are bayern innovativ, VR Bank Nürnberg, ZSI Technology and the association ArMiD....[more]

09.10.2020 No comments

Human Optics - customized data digitization

Anyone whose products and services are primarily aimed at the intermediate trade must always include the entire route to the end customer in the strategic planning of their marketing and sales activities. In the case of our customer Human Optics - a world-renowned manufacturer of intraocular lenses...[more]

22.09.2020 No comments

Digitization now – and without delay!

Would you like to invest in digital technologies or in the qualification of employees on digital topics? The federal government provides support – and plenty of it! "Digital Jetzt" is the latest in a series of support programs to promote digitization. Medium-sized companies with up to 499...[more]

09.09.2020 No comments

Rituals - Use mobility!

Turning the time you spend on the road into productive working time requires a certain amount of concentration. However, if you are able to largely ignore disturbing factors in your immediate surroundings (ear plugs or headphones over which baroque music is played are always an alternative),...[more]

17.08.2020 No comments

Project- and Teamsoftware: We will find the right one for you!

Whether Outlook or Odoo, Meistertask, Microsoft Teams or Trello: There is now a whole range of project software and tools available with which companies, public or private institutions want to organize their teamwork better and save time both internally and externally. Many of them are finding it...[more]

17.08.2020 No comments

Interview at quer.kraft

Matthias, you've been working as managing director of 2be - the brand makers for a long time. Why don't you tell us something about your company? Matthias: Our business model rests on three pillars: Brand consulting, brand implementation and brand networking. In the course of brand consulting, we...[more]

17.08.2020 No comments

In the middle of the agency office: our new video room!

First do it yourself, then show others how it's done: according to this motto, we have converted one of the rooms in our agency office into a video room. Via a green screen we have created the possibility to exchange backgrounds quickly and easily. In addition, there are light installations that we...[more]

29.06.2020 No comments

Find the right media mix for your campaign!

Whether product or service: Today, advertising campaigns are mostly multimedia-based. The problem with this is that even large advertising and marketing agencies are often only strong in one sector, and a truly balanced, well-considered concept with regard to the design of the respective media mix...[more]

03.06.2020 No comments

Online communication - today more important than ever

During the lockdown in the course of the Covid19 Pandemy, all sales activities involving direct contact with customers, partners or even employees (e.g. at different locations) are prohibited. However, customer visits, sales talks or negotiations can in almost all cases take place...[more]

08.05.2020 No comments

Quick and clean: Generate online attention with minimum effort

The times in which elaborate image films were produced are (almost) over. The reason is simple: They generate too few clicks for their effort. After all, at the beginning you cannot tell whether a time investment of or ten or 15 minutes is worthwhile. Today, expensive camera teams are no longer...[more]

08.05.2020 No comments

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Optimize your sales with us!
05.03.2021

In addition to the marketability of the product, it is above all the quality of sales that makes...


[more]
Get the most out of your pitch!
05.03.2021

A lot of major projects are announced in public bidding processes. When one of our clients decides...


[more]
Digital market development: Take advantage of a 50 - 90 %subsidy from the state!
24.02.2021

Springtime is virus end time: the final phase of the lockdown is within reach. What is important...


[more]