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In the middle of the agency office: our new video room!

First do it yourself, then show others how it's done: according to this motto, we have converted one of the rooms in our agency office into a video room. Via a green screen we have created the possibility to exchange backgrounds quickly and easily. In addition, there are light installations that we...[more]

29.06.2020 No comments

Find the right media mix for your campaign!

Whether product or service: Today, advertising campaigns are mostly multimedia-based. The problem with this is that even large advertising and marketing agencies are often only strong in one sector, and a truly balanced, well-considered concept with regard to the design of the respective media mix...[more]

03.06.2020 No comments

Online communication - today more important than ever

During the lockdown in the course of the Covid19 Pandemy, all sales activities involving direct contact with customers, partners or even employees (e.g. at different locations) are prohibited. However, customer visits, sales talks or negotiations can in almost all cases take place...[more]

08.05.2020 No comments

Quick and clean: Generate online attention with minimum effort

The times in which elaborate image films were produced are (almost) over. The reason is simple: They generate too few clicks for their effort. After all, at the beginning you cannot tell whether a time investment of or ten or 15 minutes is worthwhile. Today, expensive camera teams are no longer...[more]

08.05.2020 No comments

Managing hard times better with Digital Workhacks

Workhacks" - these are efficient and above all uncomplicated methods that can be set up in a company without great (financial) effort and often implemented with astonishing success. The purpose of such workhacks is to break through familiar work routines (hacking). In this way, they should...[more]

08.05.2020 No comments

Making the Game!

This time we would like to take customers and partners into the world of games rather than into a game world. Everyone who takes part can win - not by thinking up the best possible move, but by participating in any way possible in the professional realisation of game ideas on the market.For May...[more]

26.04.2020 No comments

How to generate revenue with "Digital Networking

Building together - strengthening together - Medical Valley MarketplaceIt is in the nature of man to hold on to proven patterns - even to define himself by them. This in turn results in structured processes and - ideally - well-rehearsed routines that guarantee economic profitability. Such an...[more]

08.04.2020 No comments

go-digital - The best time is: right now!

The cancellation of trade fairs and other events with high advertising and sales relevance and reach hits companies hard in times of the corona crisis. If there is a lesson to be learned for the future, this is it: Companies must - parallel to their classic analog market actions - open themselves...[more]

23.03.2020 No comments

Friendly relations: Matthias Brinkmann assumes presidency of "OT4" in Nuremberg

Matthias Brinkmann, managing director of 2be - die Markenmacher, took over the presidency of the approximately thirty members of the Old Tabler 4 in Nuremberg (OT4) from Albrecht Thiet on 7.3.2020 - in keeping with his motto: "We are all president". In this function, together with the...[more]

10.03.2020 No comments

Benefit from the federal government's go-digital funding with 2be!

go-digital is the name of an initiative launched by the Federal Ministry of Economics in 2017 to promote digital projects by medium-sized German companies with fewer than 100 employees (or 20 million euros turnover). This concerns either financial support for setting up digitalised business...[more]

11.02.2020 No comments

Automatic translation help: Increase global reach

Even if the human mind should not be missing as a last resort, the quality of machine translation programs is advancing inexorably. As a positive consequence, new opportunities are emerging in terms of the speed with which global business can be done today.Recently, especially in German-speaking...[more]

06.02.2020 No comments

The Arkenschild - live at Kickstarter on 23 March

When talking about project visions nowadays, the same questions are often asked. "What does the target group analysis show?", "Does the market even have a need for it?", "Who should pay for it?", "Have you thought about marketing?" or even "Is there even...[more]

05.02.2020 No comments

LinkedIn for CEOs and managing directors

High levels of networking are essential, especially for people in management positions. LinkedIn has recently been able to make a name for itself as an effective networking platform. This was not least due to the fact that in 2016 Microsoft bought the company for over 25 billion dollars and was...[more]

30.01.2020 No comments

Digitization Nuremberg - Workshop with 5 strong partners

Digitalization or digital transformation is currently the future topic for companies located in the industrial zone. With our partners as experienced networkers, we would like to make our digitization know-how available to our customers and partner companies. For this reason, the Technical...[more]

18.12.2019 No comments

VR-Bank regulars' table

At VR-Bank, the establishment of topic-related "regulars' tables" is progressing inexorably. Last November 14, another meeting was held at VR-Bank on the subject of digitalization. Meanwhile, pizza and light and non-alcoholic drinks were served, primarily to satisfy hunger and thirst. The...[more]

12.12.2019 No comments

Crowfunding - Paving the way for great ideas!

An idea with enormous appeal, a project whose quality you (and possibly some others) are one hundred percent convinced of, a product you have been working on for years, and which you have finally been able to complete?Not every idea, not every project is suitable for setting up a business plan or...[more]

04.12.2019 No comments

Yes, we have Instagram

We have been working for our customers in the field of social media for many years now. Among them were very successful campaigns and workshops for GfK, Mystery World Net, King of Islands, BREMA, Trinkoase, RECARO, Flexico, and many more. The idea of "helping people to help themselves"...[more]

02.12.2019 No comments

Active cookie consent now obligatory after new ECJ decision!

On 1 October 2019, the European Court of Justice (ECJ) has now expressly ruled that the use of cookies requires the express consent of the user. For website operators, this means that from now on they may no longer use cookies if their users have not previously given their express consent.Following...[more]

14.10.2019 No comments

Go for Gold – Getting fundings easier

Even if sometimes the impression is misleading, companies in this country have excellent employees who want to get ahead and make a difference. With their open and cross-sectoral understanding of technical issues, they are the guarantee for a lively culture of innovation. At the same time, the...[more]

07.10.2019 No comments

Strong content - maximum attention!

If the entire product and company marketing were simply presented as a bread box, the content would be the bread that is kept in the box. Then how can you tell that the content works? Quite simply: It works when the bread tastes really good to the person it was made for.What is the essence of your...[more]

02.10.2019 No comments

Brexit-Deal? – Oh yes!

The struggle for the how and when of Brexit will probably continue for some time to come. Complex (political) challenges require equally complex solution strategies. Instead, we prefer to offer clarity, speed and transparency. In cooperation with the German-British Chamber of Commerce and partner...[more]

27.09.2019 No comments

2be - the brand makers, now AHK member

As part of our efforts to help British companies gain a firm foothold in Europe during Brexit, we have become a member of the German-British Chamber of Commerce since June 2019. This means that we are now part of an overarching network that we will use to further expand our consulting expertise in...[more]

19.09.2019 No comments

WILD.LIFE. communication

What makes products extraordinary? How can you inspire people? Why should customers spend money on something? What influence do the soft factors have on one's own decision? All these and similar questions are at the beginning of every brand or product campaign. Once they have been answered together...[more]

13.09.2019 No comments

Brexit - we help with the exit

The British Exit, or "Brexit" for short, is running at full speed - not so much politically, where the current reaction is one of stagnation, but rather in the form of a permanent migration of companies from a wide variety of industries, which have recently started out in considerable...[more]

14.06.2019 No comments

Shaping the future digitally

Digitisation is the topic of the future! On the other hand, not even thirty percent of German companies have incorporated possible measures into their strategy. This shows a massive backlog and development demand. Our three-day workshop on digitisation is aimed at executives, entrepreneurs and...[more]

14.06.2019 No comments

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In the middle of the agency office: our new video room!

First do it yourself, then show others how it's done: according to this motto, we have converted...

Find the right media mix for your campaign!

Whether product or service: Today, advertising campaigns are mostly multimedia-based. The problem...

Online communication - today more important than ever

During the lockdown in the course of the Covid19 Pandemy, all sales activities involving direct...