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Always up to date, short and
kept abreast of everything

Brexit - we help with the exit

The British Exit, or "Brexit" for short, is running at full speed - not so much politically, where the current reaction is one of stagnation, but rather in the form of a permanent migration of companies from a wide variety of industries, which have recently started out in considerable...[more]

14.06.2019 No comments

Shaping the future digitally

Digitisation is the topic of the future! On the other hand, not even thirty percent of German companies have incorporated possible measures into their strategy. This shows a massive backlog and development demand. Our three-day workshop on digitisation is aimed at executives, entrepreneurs and...[more]

14.06.2019 No comments

"Capital needs innovation!"

Welcome to the ring!Network - Change Management on 15 May 2019You and your company have requirements for the future!You are cordially invited! Are you looking for know-how, capital, ideas, partners? Then we will get your ideas on their way togetherYou get tips and valuable information that will...[more]

14.06.2019 No comments

Thumbs up for upload filter

Well, it did happen after all: On 26 March 2019 the EU Parliament voted, and the results of the vote on Articles 13 (now 17) and 11 were relatively clear. 348 out of 622 MEPs voted for a reform of copyright law and thus also for the inclusion of so-called upload filters. It is to be feared that...[more]

14.06.2019 No comments

Energy winner in Northern Bavaria receives award at Erlangen sewage treatment plant

Once a year, the energie.effizienz.winner award is presented to companies from Northern Bavaria that stand out for their special commitment to establishing successful energy efficiency measures and thus also assume a pioneering role in the field of climate protection. The circle of initiators from...[more]

14.06.2019 No comments

Agencies without industry expertise? - Yes, why not!

It's always an important question when looking for a new (lead) agency: Do you concentrate exclusively on agencies with industry expertise or do you risk working with a team without relevant experience?The latter option can certainly hold a number of positive surprises: a new approach, e.g. to...[more]

14.06.2019 No comments

Agile internal communication - to the point

Digitalization can also serve as a pioneer and accelerator in the design of companies' internal communication processes. For example, one of our partner companies has developed a product that functions as an "internal WhatsApp" and can be used by companies as a platform for a variety of...[more]

14.06.2019 No comments

Helping people to help themselves: Photography

The problem is well known. Pulling your photos from the image databases is easy, practical and, above all, very inexpensive - and in certain situations it can lead to medium catastrophes. This is when the beautifully matching image worlds taken from Adobe Stock suddenly appear one-to-one at the...[more]

14.06.2019 No comments

Campaigns: Youtube versus LinkedIn

Social media campaigns have meanwhile become firmly established in the acquisition or information of existing and new customers, alongside contact via e-mail or telephone. We have now tested in a narrow B2B framework whether campaigns via LinkedIn or Youtube can provide better opportunities for...[more]

17.01.2019 No comments

CYPW – Check Your Personal Workflow!

Whether digital, on paper or in the mind: Hardly anyone who today can manage without checklists under heavy demands in the job. But despite an increasing number of online and offline applications, only a few are as successful as they should be. Because: In addition to the really important tasks in...[more]

14.06.2019 No comments

Customer Presentation in Sales: PowerPoints Efficiently Used

Presentations at customers is and remains a permanent topic in every sales and marketing unit of a company. The question of "how", the adjustment of target groups and the use of a wide variety of tools must be planned almost as a general task, built as efficiently as possible and...[more]

14.06.2019 No comments

Visualization of ideas and concepts

Communication is largely dependent on the perceptual preferences of the individual. Visually, auditory or as logically abstract as possible: not everyone can communicate with everyone here. The business economist or economist has a hard time dealing with the engineer, the text-heavy editor often...[more]

14.06.2019 No comments

energy.efficiency.winner awarded!
And we are right in the middle!

For the fifth time the ENERGIEregion Nürnberg e. V., Kompetenzinitiative für Energie & Umwelt in der Metropolregion Nürnberg, has awarded the energie.effizienz.winner to three selected companies from Middle Franconia. On 10 April 2018, Baumgart GmbH from Altdorf, bisping & bisping from Lauf...[more]

14.06.2019 No comments

Capital meets Innovation - Welcome to the Ring

Who doesn't know it, the "Lion's Cave", derivative of the American "Shark Tank", where start-up entrepreneurs and investors want to inspire each other and profit from each other. We think we have an idea that has been further developed! Instead of publicly whipping founders or...[more]

14.06.2019 No comments

[Translate to Englisch:] BREMA-Werk meets Uni – Uni meets BREMA-Werk

BREMA-Werk meets Uni – Uni meets BREMA-Werk

Brand networking does not necessarily have to bring together different media; it also functions as a cooperation within the framework of "cross-institutional cooperation". For example, we have brought BREMA-Werk, the specialist for stamped-bent parts and technical springs, and Georg Simon...[more]

14.06.2019 No comments

Interim Management: "Finally Making Digital Transformation Concrete

You know what it's like: Actually, all preparations have been completed. The necessary specialists are ready, hardware and software have been provided in their entirety, possibly already set up, the lights could have been glowing long ago, but... ... digitalization is stagnating. What is the...[more]

14.06.2019 No comments

Interview with Jörg Trinkwalter from Medical Valley

Initial situation & order situation Question 1: Digitisation & automation plays a central role in the age of industry 4.0 - also in the medical sector (keyword: digital health / medicine). Those who refuse to accept this change face great challenges in the globalized market. What is the...[more]

14.06.2019 No comments

Fast & Furios: Achieve long attention spans with short videos

Is the elaborate image film still interesting today? Often it's small, useful and funny Youtube videos that attract more attention, more clicks and ultimately more online visibility. The goals and topics of such short videos range from instructions and suggestions for improvement to internal films...[more]

14.06.2019 No comments

Addressing customers and employees in one medium

Many companies usually have limited budgets for internal communication. The fact that this is also important in terms of employee retention - employer branding - is all too often overlooked. One way to reduce costs here is to develop double media. As a rule, these are combined customer and employee...[more]

14.06.2019 No comments

Wir stellen vor: ZD.B | Zentrum Digitalisierung.Bayern

Digitization & automation plays a central role in the age of industry 4.0. Those who refuse to accept this change face great challenges in the globalized market.The Zentrum Digitalisierung.Bayern (ZD.B) is a unique cooperation, research and start-up platform in Germany which acts as a driving...[more]

14.06.2019 No comments

Website relaunch: Invest one hour per week

Of all the marketing and communications projects, the relaunch of your website is usually the one that causes the most personnel and time expenditure and the most complications.Does this have to be the case? We are sure - no! In order to present this to our customers as well as to potential new...[more]

14.06.2019 No comments

Brand space real and virtual - VR glasses

 In the digital age it is becoming increasingly difficult to organise, structure and share experiences using analogue means. The experience of brand identity is also complicated. With VR glasses it is possible to transfer the previous concept of the brand space into virtual reality and thus...[more]

14.06.2019 No comments

quer.kraft - Agile internal communication - Working group

The innovation association quer.kraft consists of 51 members from different industries. Its aim is to promote the exchange between science and practice with and among each other in a sustainable manner. Since this goal includes many subject areas, different working groups have been formed for the...[more]

14.06.2019 No comments

Correction Fotolia

Addendum by a lawyer: "Fotolia prohibits the editorial use of a photograph in the standard license if no copyright notice is attached to the image. If a photo is used in any other way, the license terms say nothing. The FAQ contains the following passage: "You should include copyright...[more]

14.06.2019 No comments

Digital hub presentation with resounding success

Strong appearance - convincing result. Together with its partner network, our customer Medical Valley has won the "pitch" of the Digital Hub Initiative of the Federal Ministry of Economics and Technology for the "Health" and "Healthcare" sector and thus brought it to...[more]

14.06.2019 No comments

Displaying results ###SPAN_BEGIN###%s to %s out of ###SPAN_BEGIN###%s
Brexit - we help with the exit
14.06.2019

The British Exit, or "Brexit" for short, is running at full speed - not so much...


[more]
Shaping the future digitally
14.06.2019

Digitisation is the topic of the future! On the other hand, not even thirty percent of German...


[more]
"Capital needs innovation!"
14.06.2019

Welcome to the ring!Network - Change Management on 15 May 2019You and your company have...


[more]