Tel.: +49 (0)911 / 47 49 49 49
Ansprechpartner: Matthias Brinkmann
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Privacy notice

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Table of contents

1. Foreword and general remarks
2. Data collection on our website
3. 2be, data protection and legal bases
4. Your rights: Revocation, complaint and data transmission
5. Data protection officer required by law
6. Cookies and server log files
7. Google Analytics
8. Integration of fonts (Google Web Fonts, Adobe Originals Typekit, etc.)
9. Content delivery network (CDN)
10. Share button: AddThis, or similar.
11. Newsletter
12. Development and technical innovations

 

1. Foreword and general remarks

We are pleased that you are visiting our website and thank you for your interest. With this data protection declaration we would like to inform you about the principles and procedures with which we protect your privacy and inform you about the handling of data which you leave to us. You will find detailed information on this subject in the following text:

Objection to advertising mails
We hereby object to the use of contact data published within the scope of the privacy notice obligation to send unsolicited advertising and information material. The operators of this website expressly reserve the right to take legal action against unsolicited mailing or e-mailing of spam and other similar advertising materials.

SSL-Encryption

This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL encryption is activated, the data you transmit to us cannot be read by third parties.

What has to be considered when linking to other Internet pages?

Some of our Internet pages contain links to other external websites. Despite careful content control, we assume no liability for the content and data protection of external links. We therefore recommend that you inform yourself about their contents and data protection regulations before using these offers..

Responsible for the collection of your data via our website is:

2be_die markenmacher GmbH

Location Nürnberg:
Ostendstrasse 181
90482 Nürnberg

Further information can be found in our privacy notice.

2. Data collection on our website

We take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration. However, we would also like to point out that data transmission over the Internet (e.g. communication by e-mail) can be subject to security gaps. A complete protection of the data against access by third parties is not possible.

How do we collect your data?

On the one hand, your data is collected by you communicating it to us. This may involve data that you enter in a contact form, for example. Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g. Internet browser, operating system or time of the page call). This data is collected automatically as soon as you enter our website.

What we use your data for?
Some of the data is collected to ensure that the website is error-free. Other data may be used to analyze your user behavior.

Third-party analysis tools and tools
When you visit our website, your surfing behaviour can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information on this can be found in the following privacy statement.

You can object to this analysis. We will inform you about the possibilities of objection in this data protection declaration.

3. 2be, data protection and legal bases

What does 2be orient itself on when it comes to data protection?
2be_die markenmacher takes the protection of your personal data very seriously. Your data will be collected, processed and used exclusively in accordance with the provisions of Regulation (EU) 2016/679, known as the Basic Data Protection Regulation (DSVGO), the Teleservices Data Protection Act (TDDSG) and other regulations relating to data protection.


What is to be considered with personal data?
In principle, you can use our Internet offer without disclosing your identity (anonymously).

If you register for a personalised service, e.g. if you wish to receive information material by post or subscribe to our newsletter, we will ask you for your first name, surname and e-mail address, as we cannot provide the desired service without this information. However, we only collect the information we need to fulfill your request. It is up to you to decide whether you wish to make use of this service and enter your data for the purposes stated.

When you place an order, your name, address and, if applicable, e-mail address will be stored for the purpose of order processing. Your personal data will be deleted at the latest 10 years after completion of an order. If no order is placed, your data will be deleted after 2 years.

The legal basis for data processing is Art. 6 Para. 1 S. 1 lit. b DSGVO.

If you subscribe to our newsletter, your e-mail address and your name will be stored as long as the service is offered by us or until you have not revoked your consent.

The legal basis for data processing is Art. 6 Para. 1 S. 1 lit. a DSGVO..

You can unsubscribe from the newsletter at any time by notifying us.

Which data do I still have to enter for anonymous use?
Through the log files of our server, we only learn the name of your Internet service provider, the website from which you visit us and the websites you visit on our site, as well as the time and duration of your visit, browser version and operating system. This information is evaluated for statistical purposes. Conclusions on your identity are technically not possible for us. The individual user remains anonymous.

The legal basis for data processing is Art. 6 Para. 1 S. 1 lit. f DSGVO.

How is the security of your data guaranteed?
We have taken technical and organisational measures to protect the personal data you have made available from loss, destruction and unauthorised access. If you provide us with your personal data, we offer you the option of using SSL (Secure Socket Layer). SSL encrypts your data during transmission via the Internet to us. Depending on the Internet browser you use, the protected path of your data to us is indicated by a lock symbol on the lower status bar of your browser.

Will your data be passed on to third parties?
Your data will not be passed on to third parties. A transfer to third parties other than those named in the declaration of consent will only take place with your consent and insofar as these recipients have committed themselves to compliance with the applicable data protection provisions to 2be_die markenmacher. A passing on of your data by sales, renting or exchange does not take place. Insofar as we pass on data to external service providers for order fulfilment (so-called order data processing), these are bound by the provisions of the DSGVO, the Federal Data Protection Act, other statutory provisions on data protection and this data protection declaration.

Are there exceptions with regard to limited data transfer to third parties?
As far as we are obliged by law or court order to do so, we will transmit your data to state and private bodies entitled to receive information after careful examination of the situation. Furthermore, we reserve the right to transfer your personal data to third parties without your consent if this should be necessary in order to defend ourselves against attacks which constitute criminal offences or which are suitable to prevent or impair the functionality of our Internet offer.

Is your data transferred to third countries?
If you contact 2be_die markenmacher outside the European Economic Area (EEA) or the European Union (EU) within the scope of our Internet offer, your data will be transmitted there. 2be_die markenmacher guarantees a safe and legally compliant use of your data through appropriate precautions and data protection agreements.

4. Your rights: Revocation, complaint and data transmission

What is the right to object?
You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data pursuant to Art. 21 DSGVO in accordance with Art. 6 para. 1 lit. e or f DSGVO. We will no longer process your personal data unless we can prove compelling reasons for the processing worthy of protection which outweigh your interests, rights and freedoms, or the processing serves the assertion, exercise or defence of legal claims. If the personal data concerning you are processed for the purpose of direct advertising, you have the right at any time to object to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is connected with such direct advertising. If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for such purposes.

How do you exercise your right of revocation and deletion??
If you have provided us with personal data, you can revoke this at any time. We will then delete your data immediately. Data for billing and accounting purposes remain unaffected by this. Your deletion is based on the deadlines defined in the TDDSG. Insofar as we are legally obliged to store the data, the data will not be deleted, but will be blocked as far as technically possible. The data is therefore still available on our systems, but will not be further processed or used.


What rights do you have in connection with data collection?

You have the right to free information about your stored data and the following information: Purpose of processing, category of personal data, recipient of personal data and information about planned duration of storage (if possible).

You have the right to have your personal data corrected in accordance with Art. 16 DSGVO.
You have the right to delete your personal data in accordance with Art. 17 DSGVO.
You have the right to register with the responsible supervisory authority, the

Bayerisches Landesamt für Datenschutzaufsicht (BayLDA)
Promenade 27
91522 Ansbach,

about data processing.

Right to data transferability
You have the right to have data which we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible person, this will only be done as far as it is technically feasible.

5. Data protection contact person

Matthias Brinkmann is at your disposal for any questions, suggestions or comments on the subject of data protection. Here you can also obtain information about your data stored by us:

Matthias Brinkmann
2be_die markenmacher GmbH

Location Nürnberg:
Ostendstrasse 181
90482 Nürnberg
Fon: +49 (0)911 / 47 49 49 49
Email: datenschutz@twobe.de

Location München:
Bavariafilmplatz 7
82031 Grünwald
Fon: +49 (0)89 / 21 55 26 19
Email: datenschutz@twobe.de

6. Cookies and server log files

What about cookies?
We use cookies on various pages to make visiting our website attractive and to enable the use of certain functions. These are small text files that are stored on your computer to record your personal page settings and login information. Most of the cookies we use are deleted from your hard drive at the end of the browser session (so-called session cookies). Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser on your next visit.

You can also call up our website without cookies by not accepting the use of cookies in the settings of your web browser. However, this has a negative effect on the full use of our website.

Cookies, which are necessary for the electronic communication process or for the provision of certain functions desired by you (e.g. shopping cart function), are stored on the basis of Art. 6 para. 1 lit. f DSGVO. "The Website Operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of his services". Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are stored, these are dealt with separately in this data protection declaration.

By using our website, you agree to the use of cookies, unless you have deactivated cookies in your Internet browser settings.

What about server log files?
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

: Browser type and browser version
: Operating system used
: Referrer URL
: Hostname of the accessing computer
:  Time of the server request
: IP address

This data will not be merged with other data sources.

This data is collected on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a justified interest in the technically error-free presentation and optimisation of his website - for this purpose, the server log files must be recorded.

7. Google Analytics

This website uses in accordance with Art. 6 para. 1 lit. f. DSGVO and on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online presence) Google Analytics, a web analysis service of Google LLC ("Google"), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. We are certified under the "Privacy Shield Agreement" and guaranteed to comply with European privacy laws:
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Under no circumstances will Google associate your IP address with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on. (https://tools.google.com/dlpage/gaoptout?hl=de).

IP Anonymization
We have activated the IP anonymization function on this website (code "gat._anonymizeIp();" extended). This will cause Google to shorten your IP address within member states of the European Union or other states party to the Agreement on the European Economic Area before it is transmitted to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

Browser Plugin
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and Google from processing this data by downloading and installing the browser plug-in (deactivation add-on) available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

The opt-out cookie applies only in this browser and only to our website and is placed on your device. If you delete the cookies in this browser, you will need to set the opt-out cookie again. You can find further information on data protection in connection with Google Analytics in the Google Analytics help.  (https://support.google.com/analytics/answer/6004245?hl=de).

The legal basis for data processing is Art. 6 Para. 1 S. 1 lit. a DSGVO.

Objection to data collection
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from capturing data by clicking this link. An opt-out cookie is set to prevent your information from being collected in the future when you visit this site.

Click here to disable Google Analytics

Demographic characteristics of Google Analytics
This website uses the function "demographic features" of Google Analytics. This allows reports to be generated that contain information about the age, gender and interests of site visitors. This data comes from interest-related advertising by Google and visitor data from third parties. This information cannot be associated with any specific individual. You can deactivate this function at any time via the ad settings in your Google Account or generally prohibit Google Analytics from collecting your data as described under "Objection to data collection".

 

8. integration of fonts (Google Web Fonts, Adobe Originals Typekit, etc.)

This website uses in accordance with Art. 6 para. 1 lit. f. DSGVO, for the uniform representation of fonts and on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online presence) so-called Web Fonts. These are provided by Google, Adobe, Linotype, fonts.com, myfonts.com and others. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. If your browser does not support web fonts, a standard font will be used by your computer.

Google Webfonts
Further information on Google Web Fonts (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) can be found at https://developers.google.com/fonts/faq and in the privacy policy of Google https://www.google.com/policies/privacy

Adobe Originals Typekit
For more information on Adobe Originals Typekits (Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland), visit the Adobe website: https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active.

Linotype, Fonts.com, myFonts.com
Further information about the fonts (Monotype GmbH, Horexstraße 30-4, 61352 Bad Homburg, Germany) can be found under:
https://www.linotype.com/de/2061-18846/datenschutzrichtlinien.html
https://www.monotype.com/legal/terms-of-use/


9. Content Delivery Network (CDN)

This website uses in accordance with Art. 6 para. 1 lit. f. DSGVO, to protect our legitimate interests so-called Content Delivery Network (CDN). A Content Delivery Network (regionally distributed server connected via the Internet) refers to services that help to deliver our website faster - this applies in particular to large media files such as graphics or scripts. In this context, the following technologies and libraries (jQuery, jQueryUI, jQuery Migrate, Libraries, etc.) are used to increase security, loading speeds, operational stability, functionality and timeliness. Any user data processing serves this purpose only. Data may be transferred from your browser to the USA.

If you have previously used one of the above technologies or libraries on another site, your browser will use the cached copy. If this is not the case, it will require downloading, whereby data will be transferred from your browser to the providing company.

These include, but are not limited to:

https://developers.google.com/speed/libraries as well as under the data protection regulations of google.de (https://www.google.com/intl/de/policies/privacy).
https://code.jquery.com and the jQuery Foundation Code of Conduct (https://js.foundation/community/code-of-conduct).

10. Share button: AddThis, or similar.

What happens when using AddThis?
Our website may contain "AddThis" plugins that allow you to share the content of our website with other internet users via other social media services. AddThis also allows us to analyze the use of our website, which can improve the delivery of our own content.

When using "AddThis", cookies are used. The data generated by these cookies, such as the time of use and browser language, are sent to AddThis LLC. (1598 Spring Hill Rd, Suite 300, Vienna, VA 22182 USA) and processed on their servers, also in the USA. The information also goes to the social network servers you have selected. More information about the data processing of "AddThis" and its privacy policy can be found at www.addthis.com/privacy/privacy-policy. A processing of these data by us does not take place.

By using the "AddThis" button, you consent to the processing of your personal data by AddThis LLC. You can object to the use of your data by "AddThis" at any time by using this "Opt-Out-Cookies".

11. Newsletter

Newsletter data
If you wish to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected or will only be collected on a voluntary basis. We use these data exclusively for the dispatch of the requested information and do not pass these on to third parties.

The data entered in the newsletter registration form will be processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of data, e-mail address and their use to send the newsletter at any time, for example via the "Unsubscribe" link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you cancel the newsletter. This does not affect data stored by us for other purposes (e.g. e-mail addresses for the member area).

MailChimp
We use the services of MailChimp for sending newsletters. Provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service that can be used, among other things, to organize and analyze the sending of newsletters. If you enter data for newsletter subscription purposes (e.g. e-mail address), it will be stored on MailChimp's servers in the USA.

MailChimp is certified according to the "EU-US Privacy Shield". The "Privacy Shield" is an agreement between the European Union (EU) and the USA which is intended to ensure compliance with European data protection standards in the USA.

MailChimp enables us to analyse our newsletter campaigns. When you open an e-mail sent with MailChimp, a file contained in the e-mail (so-called web beacon) connects to the servers of MailChimp in the USA. In this way it can be determined whether a newsletter message has been opened and which links have been clicked. In addition, technical information (e.g. time of retrieval, IP address, browser type and operating system) is recorded. This information cannot be assigned to the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you do not want an analysis by MailChimp, you must unsubscribe from the newsletter. You can unsubscribe from the newsletter at any time by notifying us.

Data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time by unsubscribing the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data you have deposited with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from MailChimp's servers after unsubscribing from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the member area) remain unaffected by this.

You can find more details in the privacy policy of MailChimp: https://mailchimp.com/legal/terms.

Conclusion of a data processing agreement
We have concluded a so-called "Data Processing Agreement" with MailChimp, in which we commit MailChimp to protect the data of our customers and not to pass it on to third parties. This contract can be viewed at the following link: https://mailchimp.com/legal/forms/data-processing-agreement/sample-agreement.

12. Development and technical innovations

The rapid technical development of the Internet and the associated legal changes make it necessary to adapt our data protection declaration to changed technical and/or legal circumstances. We will inform you here about possible innovations.

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