A business idea so good that it’s a no-brainer? – There is no such thing. Even the most brilliant product, the most perfect service is not so good that it doesn’t have to be sold. The gods have put (sales) sweat before success, but: How do I talk to customers on the phone? How do I get off to the right start with a cold call? How do I proceed after the customer has shown interest or disinterest in order to achieve my sales goals?
Especially for start-ups, the establishment of a functioning sales department is one of the most difficult requirements of all. In order to provide support here, we at 2be – die Markenmacher, with our two decades of operational competence in the market, advise directly at the source: online as well as offline. Example “Gründercafé” of the Friedrich-Alexander-University Erlangen-Nuremberg (FAU). Here, in best-practice fashion, we recently organized an online sales workshop in which around forty students took part.
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