Why separate when you can do it together: YouTube and SEO campaigns can be perfectly combined to increase visibility and sales. This is especially true for the speed with which marketing measures have an effect in both directions.
The power of YouTube campaigns.
Targeting customers with emotional messages .
In YouTube, the film sequences (so-called teasers / digital ads) preceding the actual videos usually last up to 5 seconds and create the connection to the campaign with a clear message. The customer gets „on click“ – animated and acoustically accompanied – access to the landing page(s) of the campaign and thus gets a direct insight into the advertised company or product. We recommend a duration of 1 to 3 months.
The strength of SEO campaigns.
Leading customers to the target with selected keywords .
With SEO, however, other metrics matter. It is, among other things, the uniqueness of the keywords, the technical optimization (including appropriate SEO PlugIn’s) and fast loadability of the website, the optimization of user guidance (also to responsive requirements), the sorting of content by topics, the SEO optimization of images, the slimming of data volumes, the definition of MetaTags and the deliberate distinction of the headlines (eg H1) that attract and retain customers. In this way, the relevance with search engines successively increases and the advertised company or product rises in the ranking. We recommend a duration of 3 to 12 months.
In both cases, data protection-compliant access statistics help to evaluate campaigns and optimise them according to the needs of the company or the customers.
As a rule, the appropriate patience and the use of digital routines pay off. However, it is important not to measure your success on the basis of click figures, but to take a sober look at the overall sales figures, i.e. the sales development of your own products or services. You are welcome to learn from some of our customer examples (e.g. RECARO, Tribe, BoardXperts).
Our contact person will be happy to help you:
+49 (0)911 / 47 49 49 49